Jiachen Dragon
Jiachen Dragon Liquor Packaging by Hai Zhu is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Jiachen Dragon is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkJiachen Dragon Liquor Packaging
This Chinese Baijiu packaging pays tribute to the traditional culture of China. It is a perfect blend of history and modernity and a valuable contribution to the cultural heritage of China. The packaging is designed to reflect the traditional architecture of the Old Summer Palace while incorporating the ancient dragon totem. The craftsmanship and design techniques in the packaging give users a multidimensional tasting experience and a sense of spiritual gratification.
Featured Design
Jiachen Dragon by Hai Zhu
Core Functionality
Liquor Packaging
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Jiachen Dragon Liquor Packaging
Jiachen Dragon is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Jiachen Dragon is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Jiachen Dragon splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Hai Zhu
Fenggu Muchuang，a creative planning company integrating the service of both “brand strategy” and “packaging research”, is dedicated to forging a “domestic cultural brand” and building a “local city card”. We are committed to seeking brands’ cultural value for enterprises and creating product drivers, thus contributing to larger market penetration of products for enterprises. Ever since our inception in 2014, we have served more than one hundred fast moving consumer goods companies including tobacco, liquor, red wine, tea, food and beverages, among which there are listed companies and nationally renowned brands, as well as many local SMEs and regional specialties. In this connection, We are highly acclaimed for our expertise and fervor and we’ve also won multiple design awards at home and abroad along the way. Our company endeavors to discover and characterize cultural origins, therefore, to enhance our brand value. In this regard, we aim to create more domestic brands, making charm with Chinese characteristics woven into the cultural fabric by cultural recognition and visual techniques.
View Winner ProfileWinner Client
Guizhou Guotai Wine Industry Group Co., Ltd.
Guizhou Guotai Wine Industry Group Co., Ltd. is the second largest brewing enterprise in Maotai Town, which has been carefully built by Tasly Health Industry Investment Group after more than 20 years. The company deeply implements the new development concept, takes the new industrialization road, adheres to the tradition is not mud, scientific innovation is not ancient, and continues to promote the transformation and upgrading of traditional brewing to intelligent brewing.
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Jiachen Dragon Liquor PackagingResources for Journalists
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Press Releases
Read the official press release announcing Jiachen Dragon as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Jiachen Dragon Liquor Packaging's unique features, innovation, and impact.
Media Showcase
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Guizhou Guotai Wine Industry Group Co., Ltd.
"Jiachen Dragon Liquor Packaging" - Bronze A' Design Award Winner
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