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South China Book Festival

South China Book Festival Exhibition by Muchuan Xu, Junjie Li and Dongxi He is a winner of the 2024 Iron A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design.

South China Book Festival is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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South China Book Festival Exhibition by Muchuan Xu, Junjie Li and Dongxi He Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner 2024

South China Book Festival Exhibition

In the book "The Sense of Order", Ernst H. Gombrich uses the decorative art of natural history to explain the profound significance of order perception. With an entire display of books and reading, designers also tried to establish a set of rules and order for the reading space in the exhibition. They regarded the South China Book Festival as a whole that is full of meaning and connotation, so the theme content, functional layout, and streamlined relationship of the area are sorted out and coordinated.

South China Book Festival Exhibition by Muchuan Xu, Junjie Li and Dongxi He Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner 2024
Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner 2024 South China Book Festival Exhibition
South China Book Festival designed by Muchuan Xu, Junjie Li and Dongxi He
South China Book Festival - Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner
Muchuan Xu, Junjie Li and Dongxi He's South China Book Festival Exhibition
Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner 2024 South China Book Festival Exhibition
South China Book Festival designed by Muchuan Xu, Junjie Li and Dongxi He
South China Book Festival - Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner
Muchuan Xu, Junjie Li and Dongxi He's South China Book Festival Exhibition

Featured Design

South China Book Festival by Muchuan Xu, Junjie Li and Dongxi He

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Exhibition


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Iron Winner

South China Book Festival Exhibition

South China Book Festival is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. South China Book Festival is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. South China Book Festival is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Muchuan Xu, Junjie Li and Dongxi He

The chief designer of the project, Mr. Xu Muchuan , is known as the founder of Vantree Design and also a lecturer of Guangzhou Academy of Fine Art. He has won numerous international awards in design during the past years. In designing a project, Mr. Xu dedicates to inspiring communication through interior design and focuses on the the interaction and combination of human communication and space interface. He follows the bottom-up principle in design. Through practice and exploration, Xu assiduously seeks the possibilities in solving problems and excels at balancing the diversity in design values.

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Winner Client

The Guangzhou Academy of Fine Arts & Vantree Design

The Guangzhou Academy of Fine Arts & Vantree Design

Vantree Design specializes in the interior design of star hotels and commercial space. We have a team of skilled senior interior designers who are experienced and innovative, steady and vigorous. Our designers have summarized a set of important hotel design concepts and executive system with great guiding value. Some of them have been invited to be in charge of the design and executive design for many top-class international hotels, which makes us to become one of the most powerful executive interior design teams in Guangzhou. Since foundation, Vantree Design has won several professional awards of industrial image. We provide professional design service for clients in China. Our projects have covered over 50 cities around the nation. Interior design projects include hotel, shopping mall, complex, office building, club, hospital and school, showing Vantree Design has a great deal of experience in interior design scheme, design development, and executive design.


South China Book Festival Exhibition by Muchuan Xu, Junjie Li and Dongxi He Iron Trade Show Architecture, Interiors, and Exhibit Design Award Winner 2024

Read The Inside Story

Discover in-depth story of the South China Book Festival, an Exhibition designed by the highly esteemed Muchuan Xu, Junjie Li and Dongxi He, awarded with the very prestigious A' Trade Show Architecture, Interiors, and Exhibit Design Award. Explore more about the intricate details and the story behind this unique Exhibition now.

South China Book Festival Exhibition

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Press Releases

Read the official press release announcing South China Book Festival as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the South China Book Festival Exhibition's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to South China Book Festival at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning South China Book Festival Exhibition.


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The Guangzhou Academy of Fine Arts & Vantree Design, the brand behind Muchuan Xu, Junjie Li and Dongxi He's award-winning work South China Book Festival Exhibition, exemplifies the success that trade show architecture, interiors, and exhibit design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, The Guangzhou Academy of Fine Arts & Vantree Design has demonstrated its commitment to good design, innovation, and creative excellence.
The Guangzhou Academy of Fine Arts & Vantree Design

"South China Book Festival Exhibition" - Iron A' Design Award Winner


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Muchuan Xu, Junjie Li and Dongxi He

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