Forty-Nine Union Liquor

Yamin Zhu

Yamin Zhu is a distinguished graphic designer and vice chairman of Shanxi Graphic Design Association. He founded Sinan Design Agency in 1998, and in 2002, he was awarded the qualification of Chinese Graphic Designer by the Design Committee of the China Packaging Design Association. Zhu has also served as a visiting professor at several institutions, including Shanxi University, Shanxi Media College, and Taiyuan University of Science and Technology. In 2015, he co-founded the mid-tier internet brand Forth-nine Union with elite professionals from various industries and currently serves as the General Manager of the Design Department. Zhu advocates that beauty in form can only please the eye, while beauty in spirit can delight the heart. He has participated in and organized numerous large-scale design exhibitions and government project image promotions. His work includes visual identity and commercial design for dozens of enterprises in Shanxi and across China. Notably, in 2010, he designed the new visual identity for the renowned Chinese automotive company, China Changan Automobile Group, and in 2011, he crafted the "Jinshan Jinmei" visual promotion image for the Shanxi Tourism Bureau. Since 1996, his designs have won numerous awards both domestically and internationally. In June 2016, the logo and packaging design for Forth-nine Union won the "Most Popular Award" and "Best Packaging Design Excellence Award" at the Hiiibrand Awards 2015, the sixth Hiiibrand International Brand Logo Design Competition. His work has been featured in professional design publications such as "Packaging and Design," "Art and Design," "New Graphic," "China Design Yearbook," "China Advertising Yearbook," and "BESTLOGO."