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Hai Gui Fang Jiu

Hai Gui Fang Jiu High-end Baijiu Packaging by Liang Chen is a winner of the 2024 Bronze A' Design Award in Packaging Design.

Hai Gui Fang Jiu is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Hai Gui Fang Jiu High-end Baijiu Packaging  by Liang Chen Bronze Packaging Design Award Winner 2024

Hai Gui Fang Jiu High-end Baijiu Packaging

As a customized high-end liquor themed on the city of Shanghai, the drinking scene of traditional Chinese poetry combined with Shanghai's city flower and the most influential building, the Oriental Pearl Tower, is fused into the appearance of the product, which can quickly establish an emotional and cultural resonance with the user, and can be used as a gift from the city to further enhance the cultural, collectible and communicative value of the brand and the product.

Hai Gui Fang Jiu High-end Baijiu Packaging  by Liang Chen Bronze Packaging Design Award Winner 2024
Bronze Packaging Design Award Winner 2024 Hai Gui Fang Jiu High-end Baijiu Packaging
Hai Gui Fang Jiu designed by Liang Chen
Hai Gui Fang Jiu - Bronze Packaging Design Award Winner
Liang Chen's Hai Gui Fang Jiu High-end Baijiu Packaging
Bronze Packaging Design Award Winner 2024 Hai Gui Fang Jiu High-end Baijiu Packaging
Hai Gui Fang Jiu designed by Liang Chen
Hai Gui Fang Jiu - Bronze Packaging Design Award Winner
Liang Chen's Hai Gui Fang Jiu High-end Baijiu Packaging

Featured Design

Hai Gui Fang Jiu by Liang Chen

Core Functionality

High-end Baijiu Packaging

Accolades

Packaging Design Award Winner in 2024.


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Bronze Winner

Hai Gui Fang Jiu High-end Baijiu Packaging

Hai Gui Fang Jiu is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hai Gui Fang Jiu is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hai Gui Fang Jiu splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Designer

Liang Chen

中国桂酒集团有限公司总部位于上海陆家嘴,是一家实力雄厚的创新型百酒生产企业,生产中心位于茅台镇。中国桂酒集团有限公司按照传承了16代的独特酿酒配方,根植茅台风味白酒生产基地,精选赤水河红流苏高粱和水。公司遵循12987茅台香精白酒的酿造工艺,只生产纯谷酵母昆沙江味白酒。未来,贵酒集团将推进并购,引进现代生产技术,实现100万吨产能,打造以国际化、现代化、标准化、智能化、百酒与旅游融合为特色的花园式白酒产业园。

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Winner Client

Shanghai Guijiu Co., Ltd

Shanghai Guijiu Co., Ltd

Headquartered at Lujiazui of Shanghai, China Guijiu Group Co., Ltd. is a strong innovative Baijiu production corporation, with production center based at Maotai Town. In accordance with its Unique Recipe of Liquor-Making Inherited for 16 Generations, China Guijiu Group Co., Ltd. roots in maotai flavor Baijiu production base, selects red tassel sorghum and water from Chishui River. Abiding by the brewing process of 12987 maotai flavor Baijiu, the company only produces pure grain yeast Kunsha Jiang-flavour Baijiu. In the future, Guijiu Group will promote M&A and introduce modern production technologies so as to realize the production capacity of 100,000 tons and build a garden-style Baijiu industrial park featured by internationalism, modernism, standardization, intelligence and integration of Baijiu and tourism.


Hai Gui Fang Jiu High-end Baijiu Packaging  by Liang Chen Bronze Packaging Design Award Winner 2024

Read The Inside Story

Discover in-depth story of the Hai Gui Fang Jiu, a High-end Baijiu Packaging designed by the highly esteemed Liang Chen, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique High-end Baijiu Packaging now.

Hai Gui Fang Jiu High-end Baijiu Packaging

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Press Kit Downloads

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Press Releases

Read the official press release announcing Hai Gui Fang Jiu as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hai Gui Fang Jiu High-end Baijiu Packaging's unique features, innovation, and impact.

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Explore the media showcase dedicated to Hai Gui Fang Jiu at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Hai Gui Fang Jiu High-end Baijiu Packaging.


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Shanghai Guijiu Co., Ltd, the brand behind Liang Chen's award-winning work Hai Gui Fang Jiu High-end Baijiu Packaging, exemplifies the success that packaging design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Shanghai Guijiu Co., Ltd has demonstrated its commitment to good design, innovation, and creative excellence.
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"Hai Gui Fang Jiu High-end Baijiu Packaging" - Bronze A' Design Award Winner


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