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Westlake Impression

Westlake Impression Brand Image by Chao Yang is a winner of the 2023 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.

Westlake Impression is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Westlake Impression Brand Image by Chao Yang Iron Graphics, Illustration and Visual Communication Design Award Winner 2023

Westlake Impression Brand Image

Impression West Lake is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries. In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.

Westlake Impression Brand Image by Chao Yang Iron Graphics, Illustration and Visual Communication Design Award Winner 2023
Iron Graphics, Illustration and Visual Communication Design Award Winner 2023 Westlake Impression Brand Image
Westlake Impression designed by Chao Yang
Westlake Impression - Iron Graphics, Illustration and Visual Communication Design Award Winner
Chao Yang's Westlake Impression Brand Image
Iron Graphics, Illustration and Visual Communication Design Award Winner 2023 Westlake Impression Brand Image
Westlake Impression designed by Chao Yang
Westlake Impression - Iron Graphics, Illustration and Visual Communication Design Award Winner
Chao Yang's Westlake Impression Brand Image

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Westlake Impression by Chao Yang

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Brand Image


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Westlake Impression Brand Image

Westlake Impression is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Westlake Impression is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Westlake Impression is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Client

Zhejiang University of Finance & Economics

Zhejiang University of Finance & Economics

Zhejiang University of Finance & Economics, located in Hangzhou, Zhejiang Province, is a full-time general higher education institution with economics and management as the main subjects and coordinated development of multiple disciplines, a provincial university in Zhejiang Province, the second batch of key construction universities in Zhejiang Province, and a member of the Yangtze River Delta New Business Education Alliance.


Westlake Impression Brand Image by Chao Yang Iron Graphics, Illustration and Visual Communication Design Award Winner 2023

Read The Inside Story

Discover in-depth story of the Westlake Impression, a Brand Image designed by the highly esteemed Chao Yang, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Image now.

Westlake Impression Brand Image

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Press Releases

Read the official press release announcing Westlake Impression as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Westlake Impression Brand Image's unique features, innovation, and impact.

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Zhejiang University of Finance & Economics, the brand behind Chao Yang's award-winning work Westlake Impression Brand Image, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Zhejiang University of Finance & Economics has demonstrated its commitment to good design, innovation, and creative excellence.
Zhejiang University of Finance & Economics

"Westlake Impression Brand Image" - Iron A' Design Award Winner


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