Uebaa
Uebaa Branding by Marcelo Ruis Vargas Martinelli is a winner of the 2023 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Uebaa is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkUebaa Branding
The new Uebaa brand is a deep branding restructuring project, leveraging the brand's speech, consolidated by the brand basis, reengineering of the brand architecture, sub-brands Pingo and Toca and the conception of a detailed brand identity relevant to the new behavior of the brand. The result of the project consolidated the brand's new business model, allowing dialogue with both the adult public, the purchase decision maker, and the children's public. Speeches, colors and shapes invite to get involved with unmistakable and proprietary visual narratives.
Featured Design
Uebaa by Marcelo Ruis Vargas Martinelli
Core Functionality
Branding
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2023.
Iron Winner
Uebaa Branding
Uebaa is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Uebaa is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Uebaa is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Marcelo Ruis Vargas Martinelli
Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.
View Winner ProfileWinner Client
Laika
Laika is a design studio in a small tree-lined village in Sao Paulo, Brazil, and Porto, Portugal. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.
Winner Brand
Laika Design
Since 2001, Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Uebaa, a Branding designed by the highly esteemed Marcelo Ruis Vargas Martinelli, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Branding now.
Uebaa BrandingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Uebaa, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Uebaa Branding.
Press Releases
Read the official press release announcing Uebaa as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Uebaa Branding's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Uebaa at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Uebaa Branding.
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Laika
"Uebaa Branding" - Iron A' Design Award Winner
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