Germination
Germination Digital Installation by Atsushi Kobayashi is a winner of the 2023 Bronze A' Design Award in Fine Arts and Art Installation Design.
Germination is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkGermination Digital Installation
Germination is an immersive installation. It features an industrial robot arm which is choreographed as a sprout. At the beginning of the show, it germinates from the ground after a period of dormancy. The stage is composed of artifacts and things of nature. Light ball was installed on the top of the robot arm and controlled as if it had a life. And LED strips were installed for its roots. Projection mapping was applied to the stage and it gave audiences an immersive experience. The last part of the show, rays of sunlight shine from clouds and eventually the robot arm blooms.
Featured Design
Germination by Atsushi Kobayashi
Core Functionality
Digital Installation
Accolades
Fine Arts and Art Installation Design Award Winner in 2023.
Bronze Winner
Germination Digital Installation
Germination is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Germination is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Germination splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Atsushi Kobayashi
Atsushi Kobayashi is a creative technologist who unites sound, mechanical and visuals. He creates installations that inspire audiences through immersive experiences. His skill set spans across graphic design, composing music, programming and fabricating hardwares using sensors, LEDs and robot arms. These are why he is special and unique in creative industry. He is also trying to apply new technologies to his art work controlling robot arms and making use of data from social media for visualization. He collaborates with start up companies to create innovative art work. His solo installation ‘Surveillance St.’ was featured in LA weekly in 2019.
View Winner ProfileWinner Client
TV Asahi Corporation
With over 59 years of leading the Japanese content industry and having 25 network affiliate stations covering the nation, TV Asahi Corporation delivers top rated drama series, enduring animation programs and high-quality variety shows that target the younger demographic, on top of broadcasting strong sports events and daily news shows.
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Germination Digital InstallationResources for Journalists
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Press Releases
Read the official press release announcing Germination as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Germination Digital Installation's unique features, innovation, and impact.
Media Showcase
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TV Asahi Corporation
"Germination Digital Installation" - Bronze A' Design Award Winner
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