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Beauty from Underneath

Beauty from Underneath Packaging by Birger Linke is a winner of the 2023 Iron A' Design Award in Packaging Design.

Beauty from Underneath is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Beauty from Underneath Packaging by Birger Linke Iron Packaging Design Award Winner 2023

Beauty from Underneath Packaging

French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us; not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body and delivers Beauty from Underneath. This is brought to life in the packaging with a multi-layer approach that always reveals the easily accessible solution below the surface. Today, Vitalorga is recognized as a Top 10 international medical skincare brand in China, available at more than 500 beauty clinics.

Beauty from Underneath Packaging by Birger Linke Iron Packaging Design Award Winner 2023
Iron Packaging Design Award Winner 2023 Beauty from Underneath Packaging
Beauty from Underneath designed by Birger Linke
Beauty from Underneath - Iron Packaging Design Award Winner
Birger Linke's Beauty from Underneath Packaging
Iron Packaging Design Award Winner 2023 Beauty from Underneath Packaging
Beauty from Underneath designed by Birger Linke
Beauty from Underneath - Iron Packaging Design Award Winner
Birger Linke's Beauty from Underneath Packaging

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Beauty from Underneath by Birger Linke

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Packaging Design Award Winner in 2023.


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Beauty from Underneath Packaging

Beauty from Underneath is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Beauty from Underneath is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Beauty from Underneath is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Birger Linke

Holistic creative thinker, brand builder, doer. With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, Ogilvy, set up TBWAVietnam, and is partner in two start ups. Working across disciplines, incl. advertising, digital, and design, Birger has won more than 120 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”. Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWAVietnam the most awarded agency in the country. Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City. Birger is a member of D&AD and The Design Society. He was a judge at D&AD, London International, New York Festival, Adfest, Award, Young Guns, Pinasthika, AdStars, Golden Bell, Vega Digital Awards, Chillies and Creative Circle Awards. In his free time, Birger lectures and speaks across Asia on marketing and advertising, and works on design projects. He holds a Private Pilot License.

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Winner Client

Birger Linke Design

Birger Linke Design

Building brands through design: graphics & identities, packaging & products, spaces & experiences, communication & collaboration in Hamburg, Beijing, and Singapore.


Beauty from Underneath Packaging by Birger Linke Iron Packaging Design Award Winner 2023

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Discover in-depth story of the Beauty from Underneath, a Packaging designed by the highly esteemed Birger Linke, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.

Beauty from Underneath Packaging

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Press Kit Downloads

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Press Releases

Read the official press release announcing Beauty from Underneath as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Beauty from Underneath Packaging's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Beauty from Underneath at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Beauty from Underneath Packaging.


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Birger Linke Design, the brand behind Birger Linke's award-winning work Beauty from Underneath Packaging, exemplifies the success that packaging design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Birger Linke Design has demonstrated its commitment to good design, innovation, and creative excellence.
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"Beauty from Underneath Packaging" - Iron A' Design Award Winner


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