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Morcube

Morcube Toy by Ying Cui is a winner of the 2023 Iron A' Design Award in Toys, Games and Hobby Products Design.

Morcube is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Morcube Toy by Ying Cui Iron Toys, Games and Hobby Products Design Award Winner 2023

Morcube Toy

Like a blank canvas for creativity and imagination, Morcube offers infinite ways to craft and build practical structures that people can put to use in the real world. There is no limit to what can be made with Morcube, and that’s what makes it fun. It stimulates creative thinking, enhances problem-solving skills, and even tests your engineering capabilities. Every cube is crafted from all-natural timber and uses an age-old mortise and tenon joinery to connect the puzzle pieces together. Masterfully-crafted Morcube is an engaging puzzle game for everyone that lasts for generations.

Morcube Toy by Ying Cui Iron Toys, Games and Hobby Products Design Award Winner 2023
Iron Toys, Games and Hobby Products Design Award Winner 2023 Morcube Toy
Morcube designed by Ying Cui
Morcube - Iron Toys, Games and Hobby Products Design Award Winner
Ying Cui's Morcube Toy
Iron Toys, Games and Hobby Products Design Award Winner 2023 Morcube Toy
Morcube designed by Ying Cui
Morcube - Iron Toys, Games and Hobby Products Design Award Winner
Ying Cui's Morcube Toy

Featured Design

Morcube by Ying Cui

Core Functionality

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Iron Winner

Morcube Toy

Morcube is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Morcube is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Morcube is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Ying Cui

Ying Cui

Ying Cui is an interdisciplinary designer and lecturer with experience in product, furniture, interactive and visual communication design. Different from the general product design, she expects that the product can meet the emotional needs of users in addition to its functions. Her recent works focus on creating compelling interactive experiences to enhance the emotional connection between people and objects.

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Winner Client

Yino Studio

Yino is a product design studio. We believe that emotions affect the way we interact with products, and interactions, in turn, also influence how we feel, which is often accompanied by thinking. Through the reflection of feelings and thoughts, we get to know ourselves better, moreover, self-awareness is the key to a life of colors, happiness and purposes. That’s why we want to create products that nourish people‘s emotions. We’d like people to feel positive, comfortable, and being understood while interacting with Yino’s designs.


Morcube Toy by Ying Cui Iron Toys, Games and Hobby Products Design Award Winner 2023

Read The Inside Story

Discover in-depth story of the Morcube, a Toy designed by the highly esteemed Ying Cui, awarded with the very prestigious A' Toys, Games and Hobby Products Design Award. Explore more about the intricate details and the story behind this unique Toy now.

Morcube Toy

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Morcube, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Morcube Toy.

Press Releases

Read the official press release announcing Morcube as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Morcube Toy's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Morcube at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Morcube Toy.


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Yino Studio, the brand behind Ying Cui's award-winning work Morcube Toy, exemplifies the success that toys, games and hobby products design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Yino Studio has demonstrated its commitment to good design, innovation, and creative excellence.
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"Morcube Toy" - Iron A' Design Award Winner


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