Guo Nian Hao
Guo Nian Hao Packaging by Xiaohongshu is a winner of the 2023 Iron A' Design Award in Packaging Design.
Guo Nian Hao is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkGuo Nian Hao Packaging
Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.
Featured Design
Guo Nian Hao by Xiaohongshu
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2023.
Iron Winner
Guo Nian Hao Packaging
Guo Nian Hao is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Guo Nian Hao is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Guo Nian Hao is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Xiaohongshu
With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
View Winner ProfileWinner Client
Xiaohongshu
With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
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Guo Nian Hao PackagingResources for Journalists
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Press Releases
Read the official press release announcing Guo Nian Hao as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Guo Nian Hao Packaging's unique features, innovation, and impact.
Media Showcase
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Xiaohongshu
"Guo Nian Hao Packaging" - Iron A' Design Award Winner
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