Smashy
Smashy Package of Chocolate Eggs by Mutian Yu is a winner of the 2022 Iron A' Design Award in Packaging Design.
Smashy is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSmashy Package of Chocolate Eggs
Do people snack only to satisfy their appetite? Many times, snacks bring out more than that. People feel better by snacking when stressed or lonely; People also celebrate by snacking when they are happy. The fact is that people are not seeking more calories but supplements for our emotions. Smashy combines the shape of a hammer and the shape of a chocolate egg to bring excitement and surprise. Eaters can smash it any place they like. Then they can experience having different snacks, which contain milk chocolate, biscuits, gummies, and hard candies.
Featured Design
Smashy by Mutian Yu
Core Functionality
Package of Chocolate Eggs
Accolades
Packaging Design Award Winner in 2022.
Iron Winner
Smashy Package of Chocolate Eggs
Smashy is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Smashy is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Smashy is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Mutian Yu
Mutia Yu is an industrial designer who currently is finishing his M.F.A project in the Savannah College of Art and Design. In the past few years, he has won several world-class design awards, including reddot design award, iF design award, and K-Design award. He always has a huge passion for creating intuitive products that focus on user behaviors. He believes that technology enables people to live well, but designs enable people to live with a smile.
View Winner ProfileWinner Client
Savannah College of Art and Design
SCAD is one university — offering degrees in Atlanta and Savannah, Georgia, and online via SCADnow, with additional study abroad opportunities in Lacoste, France and other locations. Each SCAD location provides a new experience, and students can choose to study in any location, at any quarter during their education. Find your muse in Lacoste, get a taste of the fast life in Atlanta, or fall in love with the southern charm of Savannah. You can even choose your own setting and enjoy full access through our online learning environment.
Read The Inside Story
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Smashy Package of Chocolate EggsResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Smashy as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Smashy Package of Chocolate Eggs's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Smashy at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Smashy Package of Chocolate Eggs.
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Savannah College of Art and Design
"Smashy Package of Chocolate Eggs" - Iron A' Design Award Winner
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