New Year Gift
New Year Gift Packaging by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai is a winner of the 2022 Iron A' Design Award in Packaging Design.
New Year Gift is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkNew Year Gift Packaging
This gift design combines traditional Chinese crafts with modern life and aesthetic interests. Its outer packing adopts bamboo weaving technique and can be recycled and reused. The bellyband, an ink and wash painting of tiger, can be made into a tiger cap for children, reducing the waste of packaging resources. The calendar for woodblock engraving and traditional New Year painting plates make users feel the charm of the thousand year long intangible cultural heritage through interesting operation.
Featured Design
New Year Gift by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2022.
Iron Winner
New Year Gift Packaging
New Year Gift is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. New Year Gift is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. New Year Gift is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
Baidu is a leading AI company with a strong Internet foundation. Baidu is one of the few companies in the world that provides full-stack AI technology, including AI chips, software architecture and applications, and is ranked by international organizations as one of the top four AI companies in the world. Baidu's mission is to "make the complex world simpler with technology", and it is committed to "becoming the world's top high-tech company that understands users and helps people grow".
View Winner ProfileWinner Client
Baidu Online Network Technology (Beijing) Co., Ltd
Baidu was founded by Mr. Li Yanhong in Zhongguancun on January 1, 2000. At the beginning of its establishment, Baidu's mission was to "allow people to obtain information and find what they are looking for in the most convenient way". Today's Baidu has become the most popular and influential Chinese website in China, accounting for more than 85% of the Chinese search engine market. Adhering to the "user-oriented" concept, the company constantly adheres to technological innovation, provides billions of users with rich search products, innovatively launched search-based marketing and promotion services, and established the world's largest network alliance. At present, Baidu is providing efficient and accurate services for 500,000 enterprises, becoming the most popular Internet marketing and promotion platform for enterprises.
Read The Inside Story
Discover in-depth story of the New Year Gift, a Packaging designed by the highly esteemed Tian Wu, Yuting Cai, Meng Xu and Lili Zhai, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
New Year Gift PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing New Year Gift as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the New Year Gift Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to New Year Gift at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning New Year Gift Packaging.
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Baidu Online Network Technology (Beijing) Co., Ltd
"New Year Gift Packaging" - Iron A' Design Award Winner
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Designer's Portfolio
Explore other works by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
Tian Wu, Yuting Cai, Meng Xu and Lili ZhaiJoin A' Design Award
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