Lay's Smiles Campaign
Lay's Smiles Campaign Food Packaging by PepsiCo Design and Innovation is a winner of the 2022 Bronze A' Design Award in Packaging Design.
Lay's Smiles Campaign is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkLay's Smiles Campaign Food Packaging
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Featured Design
Lay's Smiles Campaign by PepsiCo Design and Innovation
Core Functionality
Food Packaging
Accolades
Packaging Design Award Winner in 2022.
Bronze Winner
Lay's Smiles Campaign Food Packaging
Lay's Smiles Campaign is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Lay's Smiles Campaign is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Lay's Smiles Campaign splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the Lay's Smiles Campaign, a Food Packaging designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Food Packaging now.
Lay's Smiles Campaign Food PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Lay's Smiles Campaign as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lay's Smiles Campaign Food Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lay's Smiles Campaign at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lay's Smiles Campaign Food Packaging.
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"Lay's Smiles Campaign Food Packaging" - Bronze A' Design Award Winner
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