Lay's Flavor Swap Influencer Kit
Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design and Innovation is a winner of the 2022 Iron A' Design Award in Packaging Design.
Lay's Flavor Swap Influencer Kit is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkLay's Flavor Swap Influencer Kit Food Packaging
For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Featured Design
Lay's Flavor Swap Influencer Kit by PepsiCo Design and Innovation
Core Functionality
Food Packaging
Accolades
Packaging Design Award Winner in 2022.
Iron Winner
Lay's Flavor Swap Influencer Kit Food Packaging
Lay's Flavor Swap Influencer Kit is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lay's Flavor Swap Influencer Kit is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lay's Flavor Swap Influencer Kit is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the Lay's Flavor Swap Influencer Kit, a Food Packaging designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Food Packaging now.
Lay's Flavor Swap Influencer Kit Food PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Lay's Flavor Swap Influencer Kit as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lay's Flavor Swap Influencer Kit Food Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lay's Flavor Swap Influencer Kit at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lay's Flavor Swap Influencer Kit Food Packaging.
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"Lay's Flavor Swap Influencer Kit Food Packaging" - Iron A' Design Award Winner
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