Now
Now Next Generation Bike by Woom is a winner of the 2022 Silver A' Design Award in Vehicle, Mobility and Transportation Design.
Now is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkNow Next Generation Bike
With its woom Now, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom Now combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Featured Design
Now by Woom
Core Functionality
Next Generation Bike
Accolades
Vehicle, Mobility and Transportation Design Award Winner in 2022.
Silver Winner
Now Next Generation Bike
Now is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Now is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Now is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Woom
woom is an international manufacturer of bikes for children and teenagers with its headquarters near Vienna. The company was founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld in a garage in Vienna. After a long and fruitless search for the perfect bike for their children, the two bike-loving fathers decided to take matters into their own hands and design a bike themselves. With their low weight, timeless design, high-quality components and child-specific geometry, woom bikes are setting new standards for premium children's bikes. woom bikes are designed to give children the perfect introduction to riding a bike and spark a life-long passion for cycling. It took just a few short years for woom to go from a little-known brand to a market leader in Austria. woom bikes are now sold in 30 countries around the world, with the company serving the US and Asian markets as well as Austria, Germany and Switzerland. In 2020, woom sold almost 230,000 bikes despite all the supply chain shortages caused by the COVID-19 pandemic. The number of bikes sold was up by over 60% compared to 2019 and average year-on-year growth is currently tracking at well above 50%. In the autumn of 2020, woom took on investors for the first time ever, with venture capital group Bregal and Runtastic founder Florian Gschwandtner amongst those being welcomed on board. Since 2021, the final assembly of woom ORIGINAL bikes for the European market has been based in a SPRICK CYCLE factory in Poland.
Read The Inside Story
Discover in-depth story of the Now, a Next Generation Bike designed by the highly esteemed Woom, awarded with the very prestigious A' Vehicle, Mobility and Transportation Design Award. Explore more about the intricate details and the story behind this unique Next Generation Bike now.
Now Next Generation BikeResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Now, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Now Next Generation Bike.
Press Releases
Read the official press release announcing Now as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Now Next Generation Bike's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Now at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Now Next Generation Bike.
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Woom
"Now Next Generation Bike" - Silver A' Design Award Winner
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