Xiaofengtan Liquor
Xiaofengtan Liquor Packaging by Zhu Hai and Fang Jian is a winner of the 2022 Bronze A' Design Award in Packaging Design.
Xiaofengtan Liquor is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkXiaofengtan Liquor Packaging
Fengtan is a unique Chinese technique of traditional wine storage. It symbolizes the indispensable sense of ritual in Chinese wine culture. Inspired by this, the bottle body of Xiaofengtan is in the shape of a round alter, echoing its name. The body is made from finely polished porcelain mode, with the exquisite craft creating a sense of depth. At the upper half of the body, golden patterns go in tandem with the outer package, indicating that liquor has a lingering aroma like a river.
Featured Design
Xiaofengtan Liquor by Zhu Hai and Fang Jian
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2022.
Bronze Winner
Xiaofengtan Liquor Packaging
Xiaofengtan Liquor is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Xiaofengtan Liquor is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Xiaofengtan Liquor splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Zhu Hai and Fang Jian
Zhu Hai devotes himself to creating “Chinese cultural brand” and forging “city name card”. He helps clients seek for brand cultural values, create the drive force of products, and expand the market of products. He insists on digging and shaping cultural resources, attempt to promote enterprise brand values and utilize cultural significance and visual techniques to create more Chinese brands which represent the unique charm of Chinese culture.
View Winner ProfileWinner Client
Zhu Hai, Fang Jian
Zhu Hai and Fang Jian devote themselves to creating “Chinese cultural brand” and forging “city name card”. They help clients seek for brand cultural values, create the drive force of products, and expand the market of products. They insist on digging and shaping cultural resources, attempt to promote enterprise brand values and utilize cultural significance and visual techniques to create more Chinese brands which represent the unique charm of Chinese culture. Over the past twenty years, they have been serving more than 100 fast-moving enterprises such as tobacco, Chinese spirits, red wine, tea, food and beverage, among which there are central enterprises, listed companies, national famous brands and regional specialties. Their works have been widely adopted and highly affirmed by clients.
Read The Inside Story
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Xiaofengtan Liquor PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Xiaofengtan Liquor as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Xiaofengtan Liquor Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Xiaofengtan Liquor at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Xiaofengtan Liquor Packaging.
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Zhu Hai, Fang Jian
"Xiaofengtan Liquor Packaging" - Bronze A' Design Award Winner
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