Sienna Monroe
Sienna Monroe Identity and Packaging by Ricci Williams is a winner of the 2021 Bronze A' Design Award in Packaging Design.
Sienna Monroe is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSienna Monroe Identity and Packaging
Sienna Monroe was keen to steer away from a cliched "eco" design aesthetic. Instead, presenting the brand as strong and uncompromising. This, combined with discussion and mood boards, really informed the brand identity's typographic direction. Ricci juxtaposed the typeface's heaviness against a handmade print in softer hues to hint at the brand's ethical values. Sienna Monroe wanted to communicate was "transparency". Ricci considered this when designing the glassware, opting to show the natural ingredients inside the bottles where possible, for example, a sprig in the bottle.
Featured Design
Sienna Monroe by Ricci Williams
Core Functionality
Identity and Packaging
Accolades
Packaging Design Award Winner in 2021.
Bronze Winner
Sienna Monroe Identity and Packaging
Sienna Monroe is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sienna Monroe is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sienna Monroe splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Ricci Williams
He creates work for a wide range of clients, including in fashion, beauty, culture, and technology. Ricci was born in the United Kingdom and studied Graphic Design at Central Saint Martins in London. His work includes creative and art direction, editorial design, print design and branding. He previously worked as an in-house art director for Rankin, the acclaimed fashion photographer, and his previous clients include Uber, Adobe, Oxfam, and Blumhouse Productions. He has created several artist books including Ten Times Rosie, We Are Congo, Painting Pretty Pictures, and Rankin Portraits. His work has been internationally recognized with awards as well as being published in renowned publications such As Vogue, Elle, WWD, Harper's Bazaar, Another Magazine, and Numéro Magazine.
View Winner ProfileWinner Client
Summerhouse Collective
Summerhouse is a leading creative agency in Los Angeles creating communications for fashion, beauty, lifestyle and luxury brands. They offer an array of skills in graphic design, branding, digital design, and product design. Summerhouse takes pride in creating refined, editorially-driven work that is beautiful and empathetic and ambitious. The studio values collaboration at all levels, from conception to production. Ricci Williams is an esteemed art director in his own right, working with leading clients in fashion, design and film. He teamed up with summerhouse to produce something for the client that is as pleasing ethically as it is aesthetically.
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Sienna Monroe Identity and PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Sienna Monroe as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sienna Monroe Identity and Packaging's unique features, innovation, and impact.
Media Showcase
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Summerhouse Collective
"Sienna Monroe Identity and Packaging" - Bronze A' Design Award Winner
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