The Taste of Heritage
The Taste of Heritage Instant Coffee by Shawn Goh Chin Siang is a winner of the 2021 Silver A' Design Award in Packaging Design.
The Taste of Heritage is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkThe Taste of Heritage Instant Coffee
The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.
Featured Design
The Taste of Heritage by Shawn Goh Chin Siang
Core Functionality
Instant Coffee
Accolades
Packaging Design Award Winner in 2021.
Silver Winner
The Taste of Heritage Instant Coffee
The Taste of Heritage is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. The Taste of Heritage is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. The Taste of Heritage is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Shawn Goh Chin Siang
Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.
View Winner ProfileWinner Client
Hai Soon Leong Sdn. Bhd
Hai Soon Leong Food Company, we are guided by three core values: Good Service with Timely Delivery of Top Quality Products which we uphold and live by. As such, we have become one of the major food suppliers of processed food ingredients for 50 years.
Winner Brand
Shawn Goh Design Lab.
Founded since 2014 by Malaysia’s Multi-International Awarded Designer, Mr. Shawn Goh, named after his excellency; Shawn Goh Design Lab. Sdn Bhd. has been known to be one of the elite design professionals in Malaysia with the supremacy and authenticity
View Brand ProfileRead The Inside Story
Discover in-depth story of the The Taste of Heritage, an Instant Coffee designed by the highly esteemed Shawn Goh Chin Siang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Instant Coffee now.
The Taste of Heritage Instant CoffeeResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for The Taste of Heritage, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning The Taste of Heritage Instant Coffee.
Press Releases
Read the official press release announcing The Taste of Heritage as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Taste of Heritage Instant Coffee's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Taste of Heritage at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Taste of Heritage Instant Coffee.
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Hai Soon Leong Sdn. Bhd
"The Taste of Heritage Instant Coffee" - Silver A' Design Award Winner
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