The Book That Grew
The Book That Grew Grazing Guide by Fabiano Dalmacio is a winner of the 2021 Platinum A' Design Award in Fine Arts and Art Installation Design.
The Book That Grew is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkThe Book That Grew Grazing Guide
A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare, a truly powerful number that will massively improve the sustainability of even the most efficient farm. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Featured Design
The Book That Grew by Fabiano Dalmacio
Core Functionality
Grazing Guide
Accolades
Fine Arts and Art Installation Design Award Winner in 2021.
Platinum Winner
The Book That Grew Grazing Guide
The Book That Grew is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. The Book That Grew exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. The Book That Grew is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Fabiano Dalmacio
Fabiano Dalmácio is a Senior Art Director at Rothco, part of Accenture Interactive in Dublin, Ireland. Fab (as he is known) is Brazilian, and an Irish citizen. He has been making interesting and/or weird things in advertising since 2003. After spending 8 years in the Brazilian ad industry, Fabiano moved to Ireland in 2011. Fab has created award-winning ideas for brands such as AIB, Guinness, Tesco, MINI and BMW. He has been awarded at Cannes Lions, D&AD, The One Show, Clio, Epica, featured by Lürzer's Archive, and also part of the jury at New York Festivals, Ad Stars, Lisbon Tech and Adforum PHNX Tribute.
View Winner ProfileWinner Client
Rothco, part of Accenture Interactive
Rothco, part of Accenture Interactive is a world class creative agency. We partner with ambitious clients and brands and work with them to achieve their true potential. We do this by listening, learning, creating, inventing and delivering ground-breaking ideas. Our services span every device, platform and medium where brands are seen and experienced; from multi-market TV campaigns to mobile first interactions and everything in between. Ultimately, we ensure the best possible brand experience for our clients and their customers.
Read The Inside Story
Discover in-depth story of the The Book That Grew, a Grazing Guide designed by the highly esteemed Fabiano Dalmacio, awarded with the very prestigious A' Fine Arts and Art Installation Design Award. Explore more about the intricate details and the story behind this unique Grazing Guide now.
The Book That Grew Grazing GuideResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Book That Grew as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Book That Grew Grazing Guide's unique features, innovation, and impact.
Media Showcase
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Rothco, part of Accenture Interactive
"The Book That Grew Grazing Guide" - Platinum A' Design Award Winner
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