LendMe
LendMe Brand Identity by Ruis Vargas is a winner of the 2021 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
LendMe is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkLendMe Brand Identity
LendMe is a fintech specialized in home equity and financial technology services, attending both consumers and companies. The brand icon is the representation of the binary information and the brand identity is based on two secondary colours, which are combined with the main colour according to the context of the message and its audience, being blue for B2C and orange for B2B. The language design consists of pixel-shaped pictograms and wireframe curve patterns, allowing LendMe to modulate its behaviour from figurative to abstract, from human to technological.
Featured Design
LendMe by Ruis Vargas
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Iron Winner
LendMe Brand Identity
LendMe is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. LendMe is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. LendMe is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Ruis Vargas
Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.
View Winner ProfileWinner Client
Laika
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.
Winner Brand
Laika Design
Since 2001, Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view.
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Discover in-depth story of the LendMe, a Brand Identity designed by the highly esteemed Ruis Vargas, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
LendMe Brand IdentityResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for LendMe, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning LendMe Brand Identity.
Press Releases
Read the official press release announcing LendMe as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the LendMe Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to LendMe at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning LendMe Brand Identity.
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Laika
"LendMe Brand Identity" - Iron A' Design Award Winner
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