Lays Signature
Lays Signature Food by PepsiCo Design and Innovation is a winner of the 2021 Golden A' Design Award in Event and Happening Design.
Lays Signature is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkLays Signature Food
Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Featured Design
Lays Signature by PepsiCo Design and Innovation
Core Functionality
Food
Accolades
Event and Happening Design Award Winner in 2021.
Golden Winner
Lays Signature Food
Lays Signature is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Lays Signature is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Lays Signature creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Lays Signature , a Food designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Event and Happening Design Award. Explore more about the intricate details and the story behind this unique Food now.
Lays Signature FoodResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Lays Signature as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lays Signature Food's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lays Signature at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lays Signature Food.
Elevate Your Event Brand with the A' Design Award
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- Benefit from extensive media coverage and exposure
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PepsiCo Design & Innovation
"Lays Signature Food" - Golden A' Design Award Winner
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Designer's Portfolio
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