Game Fuel
Game Fuel Beverage by PepsiCo Design and Innovation is a winner of the 2021 Golden A' Design Award in Packaging Design.
Game Fuel is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkGame Fuel Beverage
Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Featured Design
Game Fuel by PepsiCo Design and Innovation
Core Functionality
Beverage
Accolades
Packaging Design Award Winner in 2021.
Golden Winner
Game Fuel Beverage
Game Fuel is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Game Fuel is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Game Fuel creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Game Fuel , a Beverage designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beverage now.
Game Fuel BeverageResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Game Fuel , including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Game Fuel Beverage.
Press Releases
Read the official press release announcing Game Fuel as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Game Fuel Beverage's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Game Fuel at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Game Fuel Beverage.
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PepsiCo Design & Innovation
"Game Fuel Beverage" - Golden A' Design Award Winner
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