Don't Lose Your Biculutural
Don't Lose Your Biculutural Integrated Advertising Campaign by Yingbo Qiao is a winner of the 2021 Silver A' Design Award in Advertising, Marketing and Communication Design.
Don't Lose Your Biculutural is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkDon't Lose Your Biculutural Integrated Advertising Campaign
For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.
Featured Design
Don't Lose Your Biculutural by Yingbo Qiao
Core Functionality
Integrated Advertising Campaign
Accolades
Advertising, Marketing and Communication Design Award Winner in 2021.
Silver Winner
Don't Lose Your Biculutural Integrated Advertising Campaign
Don't Lose Your Biculutural is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Don't Lose Your Biculutural is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Don't Lose Your Biculutural is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Yingbo Qiao
I set up my preoccupation with graphic design and advertising in Beijing, where I worked as an art director and creative director for many years, until I decided to swop the great wall to golden gate bridge in 2013. Rooted in graphic design, my work is fueled by ongoing engagement with contemporary art and culture, I believe that great idea should elicit a strong willingly response from its intended audience. For that matter, it must connect emotionally. Connecting because it's authentic, thought provoking, inspiring, relatable, inspiring, and culturally relevant. Connecting because this era needs flexibility and nimbleness. Thus, never stick on a piece of scenery in your creative journey. Mixing things up, which gives us the fresh perspective to create, innovate, and reflect the world that all of us live in.
View Winner ProfileWinner Client
Sparrow Creative Lab
Sparrow Creative Lab is an independent creative agency and graphic design consultant, specializing in visual communication, brand strategy and holistic brand experiences. Rooted in advertising design, our work is fueled by an ongoing engagement with contemporary culture and art, design and mix media.
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Don't Lose Your Biculutural Integrated Advertising CampaignResources for Journalists
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Press Releases
Read the official press release announcing Don't Lose Your Biculutural as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Don't Lose Your Biculutural Integrated Advertising Campaign's unique features, innovation, and impact.
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Sparrow Creative Lab
"Don't Lose Your Biculutural Integrated Advertising Campaign" - Silver A' Design Award Winner
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