Shine City

GRANDJOY Holdings Group

GRANDJOY Holdings Group Co., Ltd. (GRANDJOY, formally known as COFCO Property (Group) Co., Ltd.) is a specialized company affiliated to COFCO Corporation. COFCO Corporation, dominated by real estate business, is one of the first batch of 16 central enterprises approved by the SASAC, ranking 134 among the world’s Fortune 500 by its assets in 2019. SHENZHEN BAOHENG (GROUP) Co., Ltd., former company of GRANDJOY, was listed in Shenzhen Stock Exchange on October 8, 1993 (Stock Code: 000031.SZ). It was purchased by COFCO in 2005 and changed its name as COFCO Property (Group) Co., Ltd. Besides, it accomplished the material assets reorganization at the beginning of 2019 and formed the “A-share Holding Red Chip” architecture, owning GRANDJOY Property Co., Ltd. which is listed in The Stock Exchange of Hong Kong Ltd. (Stock Code: 00207.HK). GRANDJOY adheres to the “dual-wheel dual-core” development model, and the two-wheel drives of “holding + selling” to seek for steady development; and keeps innovating new value growth points on the basis of the “product + service” empowering. GRANDJOY is oriented at the strategy of becoming the “Urban Operator and Beautiful Life Service Provider”. By taking the mission of “creating the sustainable city value and pursuing sustainable happiness”, GRANDJOY strives to become the creator of beautiful city life with more sustainable development capacity. GRANDJOY drives multi-format linkage to facilitate urban upgrades and service improvement. It has deployed its business in nearly 30 tier-1 and tier-2 core cities like Beijing, Shanghai, Shenzhen, Chengdu, and Xi’an in China, covering business areas of commerce, residence, industrial real estate, hotels, office buildings, long-term rental apartments, and property services. Based on its total assets of over RMB 180 billion, GRANDJOY has built up a “GRANDJOY” eco-cycle， integrated rich formats, optimized urban deployment, balanced assets structure, and beautiful life scenes of the people together. In the field of commercial real estate, GRANDJOY has successfully built up three product lines of Joy City, Joy Breeze, and Shine City, and has deployed over 20 projects, which make it the star force leading the upgrade of urban resident consumption and way of living. In the residential real estate sector, GRANDJOY has formed four brand residential product lines, including “THE ONE SERIAL PROPERTIES / SHINE CITY SERIAL PROPERTIES / SPLENDID CITY SERIAL PROPERTIES / DREAM CITY SERIAL PROPERTIES”. GRANDJOY spares no efforts in satisfying people’s desire to beautiful life at different stages of life by its high quality life space and services. In innovative development and excellent investment fields like industrial properties, office buildings, hotels, and long-renting apartments, GRANDJOY gathers cross-industry resources and rely on the unique 3C intelligent operation system, it realizes high-efficient operating of enterprise, creating win-win business environment. Standing at the new starting point of development, GRANDJOY will continue to keep practicing high-quality development, improve core competitiveness and profit-gaining capacity, realize intensive growth, and create sustainable values for shareholders, customers, and staff.