Umano
Umano Brand Identity by Ruis Vargas is a winner of the 2021 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Umano is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkUmano Brand Identity
The Umano bar was designed to serve customers of the Ibis hotel in the Ibirapuera neighborhood, in Sao Paulo, offering quality services with convenience. It was essential to provide its guests an equally close, pleasant, sophisticated and typically Sao Paulo space. Traditionally, guests tend to seek entertainment in the most central neighborhoods, facing problems with regard to urban mobility. Thus, Umano contributes locally to this issue and offers its guests and the hotel's own neighborhood a new place of entertainment with a Sao Paulo style of living.
Featured Design
Umano by Ruis Vargas
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Iron Winner
Umano Brand Identity
Umano is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Umano is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Umano is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Ruis Vargas
Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.
View Winner ProfileWinner Client
Laika
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.
Winner Brand
Laika Design
Since 2001, Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view.
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Discover in-depth story of the Umano, a Brand Identity designed by the highly esteemed Ruis Vargas, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
Umano Brand IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Umano as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Umano Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Umano at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Umano Brand Identity.
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Laika
"Umano Brand Identity" - Iron A' Design Award Winner
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