Low Classic
Low Classic Brand Identity and Typography by Yaman Hu is a winner of the 2021 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Low Classic is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkLow Classic Brand Identity and Typography
Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that showcase the one-of-a-kind holistic view of Low Classic. The way of showing the brand value is by providing minimalist design but with elegant typography details.
Featured Design
Low Classic by Yaman Hu
Core Functionality
Brand Identity and Typography
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Iron Winner
Low Classic Brand Identity and Typography
Low Classic is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Low Classic is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Low Classic is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Yaman Hu
I’m a New York City-based Art Directo I focus on on global campaigns and brand identity — creating toolkits that are adapted for markets around the world. With a background in graphic design, I do visual work for brands that is rooted in strategy. While I am passionate about craft and aesthetics, I have always looked at design as a means to solve problems, tell stories, and change things.
View Winner ProfileWinner Client
Low Classic
Low Classic is a boutique brand aim to establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative detail. For Low Classic, simple does not mean plain. This minimalist label specializes in utilitarian jackets, tailored pants and chunky but timeless knitwear. You’ll find earthy and neutral tones accompanied by a mix of sharp lines and soft shapes. Think effortless everyday style and wardrobe essentials.
Read The Inside Story
Discover in-depth story of the Low Classic, a Brand Identity and Typography designed by the highly esteemed Yaman Hu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity and Typography now.
Low Classic Brand Identity and TypographyResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Low Classic, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Low Classic Brand Identity and Typography.
Press Releases
Read the official press release announcing Low Classic as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Low Classic Brand Identity and Typography's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Low Classic at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Low Classic Brand Identity and Typography.
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Low Classic
"Low Classic Brand Identity and Typography" - Iron A' Design Award Winner
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