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Who's That Eating

Who's That Eating Pop Up Picture Book by Keitaro Sugihara is a winner of the 2021 Golden A' Design Award in Graphics, Illustration and Visual Communication Design.

Who's That Eating is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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Who's That Eating Pop Up Picture Book by Keitaro Sugihara Golden Graphics, Illustration and Visual Communication Design Award Winner 2021

Who's That Eating Pop Up Picture Book

This interactive pop-up book follows seven animals enjoying their favorite snacks, each with a 3D pop up fold showcasing their distinct eating style. Each pop up was designed with a single page cut out, and a second backing page revealing the inside of each mouth and adding structural integrity. This simple design, combined with paper collage illustrations, brings life to each animal. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.

Who's That Eating Pop Up Picture Book by Keitaro Sugihara Golden Graphics, Illustration and Visual Communication Design Award Winner 2021
Golden Graphics, Illustration and Visual Communication Design Award Winner 2021 Who's That Eating Pop Up Picture Book
Who's That Eating designed by Keitaro Sugihara
Who's That Eating - Golden Graphics, Illustration and Visual Communication Design Award Winner
Keitaro Sugihara's Who's That Eating Pop Up Picture Book
Golden Graphics, Illustration and Visual Communication Design Award Winner 2021 Who's That Eating Pop Up Picture Book
Who's That Eating designed by Keitaro Sugihara
Who's That Eating - Golden Graphics, Illustration and Visual Communication Design Award Winner
Keitaro Sugihara's Who's That Eating Pop Up Picture Book

Featured Design

Who's That Eating by Keitaro Sugihara

Core Functionality

Pop Up Picture Book


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Golden Winner

Who's That Eating Pop Up Picture Book

Who's That Eating is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Who's That Eating is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Who's That Eating creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Designer

Keitaro Sugihara

Keitaro Sugihara

Keitaro Sugihara is a multidisciplinary artist and designer based in Tokyo. His playful style incorporates hand-cut collage and recycled materials. From picture books to hospital waiting rooms, he aims to evoke joy and whimsy in his work throughout various mediums. He partners with clients big and small to tell their stories. His work has been recognized by the Bologna Children's Book Fair (Italy) and Kids Design Award (Japan).

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Winner Client

Keitaro Sugihara

Keitaro Sugihara

He works with collage and design. In recent years he has been dealing with wider ranges, such as a work of art direction of spatial design. Works that combine various materials, like the orchestra gathering of odds and ends, just like a harmony of fun and lively tunes.


Who's That Eating Pop Up Picture Book by Keitaro Sugihara Golden Graphics, Illustration and Visual Communication Design Award Winner 2021

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Discover in-depth story of the Who's That Eating, a Pop Up Picture Book designed by the highly esteemed Keitaro Sugihara, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Pop Up Picture Book now.

Who's That Eating Pop Up Picture Book

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Read the official press release announcing Who's That Eating as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Who's That Eating Pop Up Picture Book's unique features, innovation, and impact.

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Keitaro Sugihara, the brand behind Keitaro Sugihara's award-winning work Who's That Eating Pop Up Picture Book, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Golden A' Design Award, Keitaro Sugihara has demonstrated its commitment to good design, innovation, and creative excellence.
Keitaro Sugihara

"Who's That Eating Pop Up Picture Book" - Golden A' Design Award Winner


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Keitaro Sugihara

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