Chadao
Chadao Book by Wang Zhi is a winner of the 2021 Bronze A' Design Award in Print and Published Media Design.
Chadao is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkChadao Book
The cover materials and colors of the hardcover are used to create a clear way to present the typical colors of Pu'er tea. The font design and layout are properly left blank, and the overall layout is full of changes. Modern design language is used to explain the charm of Chinese Pu'er tea, and the chapter design is simple and clear. The pictures and content are well matched and interesting. The graphics and text are harmoniously and properly presented.
Featured Design
Chadao by Wang Zhi
Core Functionality
Book
Accolades
Print and Published Media Design Award Winner in 2021.
Bronze Winner
Chadao Book
Chadao is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chadao is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chadao splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Wang Zhi
Wang Zhi is a designer living and working in Beijing. He is an art editor at Foreign Languages Press. He believes that a distinctive design can bring people a better life experience and sense of happiness. China's economy and the "Created in China" strategy require designers to have an international vision. Design is also a process of self-cultivation, which is sometimes painful, but happiness always comes along.
View Winner ProfileWinner Client
Yunnan TAETEA Group Co., Ltd.
Yunnan TAETEA Group Co., Ltd. is a leader in China's tea industry, founded in 1940. TAETEA Group upholds the core value of "cherishing tea and loving people", upholding the code of conduct of "dignity of tea people", and carrying forward the spirit of tea ceremony of "tea maker benevolence". At present, TAETEA Group has developed to take Pu'er tea as its core, and its production scale, sales, profits and taxes, and comprehensive brand influence have ranked first in China. "Tea is the national drink". In the past 10 years or so, about 5 billion yuan has been invested in the purchase of tea raw materials, which has driven hundreds of thousands of Chinese tea farmers out of poverty and become rich.
Read The Inside Story
Discover in-depth story of the Chadao, a Book designed by the highly esteemed Wang Zhi, awarded with the very prestigious A' Print and Published Media Design Award. Explore more about the intricate details and the story behind this unique Book now.
Chadao BookResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Chadao as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Chadao Book's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Chadao at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Chadao Book.
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Yunnan TAETEA Group Co., Ltd.
"Chadao Book" - Bronze A' Design Award Winner
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