Jie Yi Couture
Jie Yi Couture Branding by Yiwen Tu is a winner of the 2021 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Jie Yi Couture is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkJie Yi Couture Branding
This is a branding project for Jie-Yi Couture Studio designed by Yiwen Tu. While the character "Jie" means to solve and to deconstruct in Chinese, "Yi" means one which is also referred to as unity and consistency. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers and guided the visual design.
Featured Design
Jie Yi Couture by Yiwen Tu
Core Functionality
Branding
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Iron Winner
Jie Yi Couture Branding
Jie Yi Couture is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Jie Yi Couture is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Jie Yi Couture is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Jie Yi Couture Studio
Jie Yi Couture is a start-up fashion brand in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one, which is also referred to as unity and consistency. The predecessor of the company was a tailoring studio that was run by two young, aspiring fashion designers. Nowadays, other than customizing garments for clients, Jie Yi Couture also develops its own ready-to-wear lines for sale.
Read The Inside Story
Discover in-depth story of the Jie Yi Couture, a Branding designed by the highly esteemed Yiwen Tu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Branding now.
Jie Yi Couture BrandingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Jie Yi Couture, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Jie Yi Couture Branding.
Press Releases
Read the official press release announcing Jie Yi Couture as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Jie Yi Couture Branding's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Jie Yi Couture at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Jie Yi Couture Branding.
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Jie Yi Couture Studio
"Jie Yi Couture Branding" - Iron A' Design Award Winner
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