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Because So

Because So Concept Store by Chaoran Liu is a winner of the 2021 Bronze A' Design Award in Interior Space and Exhibition Design.

Because So is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Because So Concept Store by Chaoran Liu Bronze Interior Space and Exhibition Design Award Winner 2021

Because So Concept Store

Dima recently designed a concept store for because & so, an original new fashion fashion fashion brand. It makes full use of box elements and tries to explore the interaction between people and box. The design concept of box advocates simplicity but not simplicity, massiness without decoration and light effect. With black and white gray as the main color and metal lines, create a minimalist box on the whole with texture, creating a calm and safe atmosphere.

Because So Concept Store by Chaoran Liu Bronze Interior Space and Exhibition Design Award Winner 2021
Bronze Interior Space and Exhibition Design Award Winner 2021 Because So Concept Store
Because So designed by Chaoran Liu
Because So - Bronze Interior Space and Exhibition Design Award Winner
Chaoran Liu's Because So Concept Store
Bronze Interior Space and Exhibition Design Award Winner 2021 Because So Concept Store
Because So designed by Chaoran Liu
Because So - Bronze Interior Space and Exhibition Design Award Winner
Chaoran Liu's Because So Concept Store

Featured Design

Because So by Chaoran Liu

Core Functionality

Concept Store

Accolades

Interior Space and Exhibition Design Award Winner in 2021.


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Bronze Winner

Because So Concept Store

Because So is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Because So is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Because So splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Designer

Chaoran Liu

Liu Chaoran is an outstanding designer, focusing on interior design, graduated from The Weimar campus of Bauhaus School of Design in Germany. He has been specializing in the design industry for 15 years and has won the domestic design award. He is one of the top 10 designers in Guangzhou from 13th to 14th. Liu Chaoran actively participated in various charities for social contributions and made efforts for future design.

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Winner Client

Guangzhou Dima Decoration Engineering Co. , Ltd.

Guangzhou Dima Decoration Engineering Co. , Ltd.

DIMA soft decoration design scope includes model room, hotel, club, villa, commercial space soft decoration design, furniture design, decorative painting design, bedding fabric design, flower design. The company attaches great importance to the perfect combination of life philosophy details and fashion value and art of soft decoration works. From the beginning of design to the completion of project implementation, the company tries to upgrade quality life to the height of philosophy, rendering and highlighting with artistic creation thinking, expressing strong artistic tension and creating shocking visual effects.Soft decoration design plays an important role in interior design to beautify and improve the image of living environment, enrich the space level and endue the meaning of space. DIMA soft decoration design with the better understanding of space and the unremitting pursuit of life grade, rich product resources integration, with new concept, to a second display and the interior space layout, reduction of indoor space of real life, human nature, and in a more meticulous, professional, standardized service process to provide clients with professional soft outfit service as a whole.


Because So Concept Store by Chaoran Liu Bronze Interior Space and Exhibition Design Award Winner 2021

Read The Inside Story

Discover in-depth story of the Because So, a Concept Store designed by the highly esteemed Chaoran Liu, awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Concept Store now.

Because So Concept Store

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Because So, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Because So Concept Store.

Press Releases

Read the official press release announcing Because So as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Because So Concept Store's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Because So at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Because So Concept Store.


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Guangzhou Dima Decoration Engineering Co. , Ltd., the brand behind Chaoran Liu's award-winning work Because So Concept Store, exemplifies the success that interior space and exhibition design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Guangzhou Dima Decoration Engineering Co. , Ltd. has demonstrated its commitment to good design, innovation, and creative excellence.
Guangzhou Dima Decoration Engineering Co. , Ltd.

"Because So Concept Store" - Bronze A' Design Award Winner


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