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Yuyuan Road Baijiu

Yuyuan Road Baijiu Beverage by Wen Liu and Xuedan Diao is a winner of the 2020 Bronze A' Design Award in Packaging Design.

Yuyuan Road Baijiu is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Yuyuan Road Baijiu Beverage by Wen Liu and Xuedan Diao Bronze Packaging Design Award Winner 2020

Yuyuan Road Baijiu Beverage

Yuyuan Road is a tourist attraction in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.

Yuyuan Road Baijiu Beverage by Wen Liu and Xuedan Diao Bronze Packaging Design Award Winner 2020
Bronze Packaging Design Award Winner 2020 Yuyuan Road Baijiu Beverage
Yuyuan Road Baijiu designed by Wen Liu and Xuedan Diao
Yuyuan Road Baijiu - Bronze Packaging Design Award Winner
Wen Liu and Xuedan Diao's Yuyuan Road Baijiu Beverage
Bronze Packaging Design Award Winner 2020 Yuyuan Road Baijiu Beverage
Yuyuan Road Baijiu designed by Wen Liu and Xuedan Diao
Yuyuan Road Baijiu - Bronze Packaging Design Award Winner
Wen Liu and Xuedan Diao's Yuyuan Road Baijiu Beverage

Featured Design

Yuyuan Road Baijiu by Wen Liu and Xuedan Diao

Core Functionality

Beverage

Accolades

Packaging Design Award Winner in 2020.


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Bronze Winner

Yuyuan Road Baijiu Beverage

Yuyuan Road Baijiu is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Yuyuan Road Baijiu is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Yuyuan Road Baijiu splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Client

Zhiyu Department (Shanghai) co. Ltd

Zhiyu Department (Shanghai) co. Ltd

Yuyuan Road is a famous historical attraction in Shanghai. The cultural history and elegant architecture around Yuyuan Road. Along with the urban development project of Yuyuan Road, "Yuyuan Department Store" was born. It is a collection of Yuyuan Road themed department stores and Akimbo Coffee, POBOX trendy brand, Gene contemporary art, creative activities, independent designer pop-up lifestyle experience shop, is also an important part in the 15-minute community life circle under the adaptive transformation of Yuyuan Road.


Yuyuan Road Baijiu Beverage by Wen Liu and Xuedan Diao Bronze Packaging Design Award Winner 2020

Read The Inside Story

Discover in-depth story of the Yuyuan Road Baijiu, a Beverage designed by the highly esteemed Wen Liu and Xuedan Diao, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beverage now.

Yuyuan Road Baijiu Beverage

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Yuyuan Road Baijiu, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Yuyuan Road Baijiu Beverage.

Press Releases

Read the official press release announcing Yuyuan Road Baijiu as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Yuyuan Road Baijiu Beverage's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Yuyuan Road Baijiu at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Yuyuan Road Baijiu Beverage.


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Zhiyu Department (Shanghai) co. Ltd, the brand behind Wen Liu and Xuedan Diao's award-winning work Yuyuan Road Baijiu Beverage, exemplifies the success that packaging design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Zhiyu Department (Shanghai) co. Ltd has demonstrated its commitment to good design, innovation, and creative excellence.
Zhiyu Department (Shanghai) co. Ltd

"Yuyuan Road Baijiu Beverage" - Bronze A' Design Award Winner


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Designer's Portfolio

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Wen Liu and Xuedan Diao

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