Audemars Piguet X Art X Chinese New Year
Audemars Piguet X Art X Chinese New Year Red pockets and gifting design by RCS: Ruth Chao Studio is a winner of the 2020 Silver A' Design Award in Packaging Design.
Audemars Piguet X Art X Chinese New Year is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkAudemars Piguet X Art X Chinese New Year Red pockets and gifting design
Chinese New Year (CNY) is a historic festivity in Asia dating back to 14th Century, with three classic traditions that are pillars to CNY: BaiNian, where family and friends visit each other’s homes with gifts and well wishes; Candy Box, with compartments of treats for guests to enjoy; Red Packets, envelopes within which tokens of care, such as money are shared. In this campaign, the three key traditions are designed into one gift. Celebrating the brand’s annual theme of APxArt, traditional CNY themes are distilled into abstract layers, breathing modernity into this classic festivity.
Featured Design
Audemars Piguet X Art X Chinese New Year by RCS: Ruth Chao Studio
Core Functionality
Red pockets and gifting design
Accolades
Packaging Design Award Winner in 2020.
Silver Winner
Audemars Piguet X Art X Chinese New Year Red pockets and gifting design
Audemars Piguet X Art X Chinese New Year is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Audemars Piguet X Art X Chinese New Year is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Audemars Piguet X Art X Chinese New Year is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
RCS: Ruth Chao Studio
RCS is an award-winning team of passionate and multidisciplinary designers. Complementing rigour with efficiency, the team creates and refreshes brands with a tailored delivery of creative excellence. The common thread underlying their acclaim, which spans ten industries, twelve countries and accumulates more than thirty awards in the past three years, is the dynamic synergy they forge with each client through their bespoke design philosophy.
View Winner ProfileWinner Client
Audemars Piguet
Audemars Piguet is a high-end Swiss watch brand originated in Le Brassus since 1875. Audemars Piguet embodies the very foundations of watchmaking, as technical skills merge with excellence, a finely-tuned sense of detail is pushed to its very limits, and artistic life is breathed into a timepiece to make it an exceptional work of art. For more than 140 years, Audemars Piguet has been constantly pushing technical and aesthetic limits, introducing a wealth of world firsts while demonstrating the utmost respect for watchmaking traditions.
Read The Inside Story
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Audemars Piguet X Art X Chinese New Year Red pockets and gifting designResources for Journalists
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Press Releases
Read the official press release announcing Audemars Piguet X Art X Chinese New Year as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Audemars Piguet X Art X Chinese New Year Red pockets and gifting design's unique features, innovation, and impact.
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Audemars Piguet
"Audemars Piguet X Art X Chinese New Year Red pockets and gifting design" - Silver A' Design Award Winner
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