Electric Meets Reality
Electric Meets Reality In Store Experience Wall by Mark Boey is a winner of the 2020 Golden A' Design Award in Advertising, Marketing and Communication Design.
Electric Meets Reality is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkElectric Meets Reality In Store Experience Wall
MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.
Featured Design
Electric Meets Reality by Mark Boey
Core Functionality
In Store Experience Wall
Accolades
Advertising, Marketing and Communication Design Award Winner in 2020.
Golden Winner
Electric Meets Reality In Store Experience Wall
Electric Meets Reality is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Electric Meets Reality is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Electric Meets Reality creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Mark Boey
Mark is an internationally recognised Creative Director, recent awards include the World’s Top 17th Designer (A’ Design Awards 2021) and Experiential and Immersive Platinum award winner at Muse Creative Awards (NYC 2021) With over 20 years of experience in research-driven design, combining rationale into the brand story, creating a meaning behind every moment and elevating this with emotive animation that gets your audience feeling ‘something’ and is unforgettable. Mark has delivered 100+ media and interactive experiences and successfully executed multi-million dollar projects for global brands, cultural festivals and governmental organisations across four continents. With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects.
View Winner ProfileWinner Client
MG Motors Australia
For over 90 years MG has been making cars people love to drive. Grip the wheel of an MG and you can feel generations of good times built into its DNA. Today MG is about so much more than getting from A to B. Driving one should be filled with style and most importantly fun.
Winner Brand
Untitled Studios
Untitled is a creative agency that believes in the power of converging design and technology to transform stories and ideas into compelling lasting experiences.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Electric Meets Reality, an In Store Experience Wall designed by the highly esteemed Mark Boey, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique In Store Experience Wall now.
Electric Meets Reality In Store Experience WallResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Electric Meets Reality as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Electric Meets Reality In Store Experience Wall's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Electric Meets Reality at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Electric Meets Reality In Store Experience Wall.
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MG Motors Australia
"Electric Meets Reality In Store Experience Wall" - Golden A' Design Award Winner
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