Fido Dido House by 7UP Free
Fido Dido House by 7UP Free Experiential by PepsiCo Design and Innovation is a winner of the 2020 Bronze A' Design Award in Event and Happening Design.
Fido Dido House by 7UP Free is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkFido Dido House by 7UP Free Experiential
The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Featured Design
Fido Dido House by 7UP Free by PepsiCo Design and Innovation
Core Functionality
Experiential
Accolades
Event and Happening Design Award Winner in 2020.
Bronze Winner
Fido Dido House by 7UP Free Experiential
Fido Dido House by 7UP Free is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Fido Dido House by 7UP Free is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Fido Dido House by 7UP Free splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
PepsiCo Design and Innovation
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Fido Dido House by 7UP Free ExperientialResources for Journalists
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PepsiCo Design and Innovation
"Fido Dido House by 7UP Free Experiential" - Bronze A' Design Award Winner
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