Perception
Perception Cafe by Haejun Jung - Feelament is a winner of the 2020 Platinum A' Design Award in Interior Space and Exhibition Design.
Perception is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkPerception Cafe
This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone makes a clean and extensive experience of barista's performance to visitors everywhere that bar seat or table seat in a cafe. The ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to visitors and also become a medium for people who want to be lost in thought with flavorous coffee.
Featured Design
Perception by Haejun Jung - Feelament
Core Functionality
Cafe
Accolades
Interior Space and Exhibition Design Award Winner in 2020.
Platinum Winner
Perception Cafe
Perception is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Perception exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Perception is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Haejun Jung - Feelament
Haejun Jung is an architect and creative designer who has associate membership in AIA. He is leading a multidisciplinary architecture firm the Feelament and his works are mostly based on data and computational processes with sensibilities. He is an invited professor at Dankook University and an adjunct associate professor at Ajou University in S.Korea. He currently looks to open the boundaries of conventional practice by a fresh and exploratory approach to design with cutting-edge technologies.
View Winner ProfileWinner Client
Perception
Perception is the coffee brand and sub-brand of Feelament. Feelament is a group of architectural/design practices primarily based in Seoul, as well as Jeju, Tokyo, L.A, and Singapore. We look to open the boundaries of conventional practice by a fresh and exploratory approach to design. We are flexible, efficient, and high-quality, and have a keen interest in developing new technological practices. We continually look to developing creative partnerships with people in other domains and have a network of research affiliates (mathematicians, programmers, etc) whose skills we deploy according to the project. Our reputation is for sophisticated design work which we are committed to achieving consistently. We take every design project as a fresh challenge and work imaginatively within the given constraints to achieve something exceptional.
Winner Brand
Feelament
A MULTIDISCIPLINARY ARCHITECTURE FIRM. #INDUSTRY 4.0 #DATA-DRIVEN #COMPUTATIONAL #WITH SENSIBILITY
View Brand ProfileRead The Inside Story
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Perception CafeResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Perception as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Perception Cafe's unique features, innovation, and impact.
Media Showcase
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Perception
"Perception Cafe" - Platinum A' Design Award Winner
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