Sooze
Sooze Hairbrush by Yitzu Chen is a winner of the 2025 Bronze A' Design Award in Beauty, Personal Care and Cosmetic Products Design.
Sooze is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSooze Hairbrush
This innovative comb redefines daily haircare by combining smart design with sustainability. Featuring retractable bristles for easy cleaning and durability, it also includes a fine mist sprayer to hydrate hair and reduce frizz. Anti-static bristles enhance styling, while the sleek, ergonomic form is ideal for both home and travel. A customizable magnetic cover adds style and function. This versatile tool brings together convenience, aesthetics, and eco-conscious thinking in one sleek solution.
Featured Design
Sooze by Yitzu Chen
Core Functionality
Hairbrush
Accolades
Beauty, Personal Care and Cosmetic Products Design Award Winner in 2025.
Bronze Winner
Sooze Hairbrush
Sooze is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sooze is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sooze splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Yitzu Chen
Yi-Tzu Chen is a design leader who made her company with multiple patents, dedicated to creative inventions. Whether in household items or fitness equipment, she has repeatedly set benchmarks for innovation in the industry. Every product invented by Yitzu and her team balances practicality with marketability, excelling at identifying problems in everyday life and providing solutions in the most creative ways.
View Winner ProfileWinner Client
Sooze
Sooze: A Brand for Mind, Body, and Soul Renewal Sooze was created to bring healing and relaxation to everyday life. In the face of stress, chaos, and uncertainty, we offer a new way to unwind. Feel the delicate strands, the gentle rhythm—focus on the present and let everything restart from the beginning. Through Sooze, we bring serenity into people’s lives. We believe that when individuals reconnect with themselves, restoring balance in mind and body, they can move forward with a renewed sense of vitality.
Read The Inside Story
Discover in-depth story of the Sooze, a Hairbrush designed by the highly esteemed Yitzu Chen, awarded with the very prestigious A' Beauty, Personal Care and Cosmetic Products Design Award. Explore more about the intricate details and the story behind this unique Hairbrush now.
Sooze HairbrushResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Sooze as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sooze Hairbrush's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Sooze at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Sooze Hairbrush.
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Sooze
"Sooze Hairbrush" - Bronze A' Design Award Winner
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