Moutai Dream Red
Moutai Dream Red Wine Packaging by Heng Luo and Yi Huang is a winner of the 2025 Platinum A' Design Award in Packaging Design.
Moutai Dream Red is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkMoutai Dream Red Wine Packaging
The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.
Featured Design
Moutai Dream Red by Heng Luo and Yi Huang
Core Functionality
Wine Packaging
Accolades
Packaging Design Award Winner in 2025.
Platinum Winner
Moutai Dream Red Wine Packaging
Moutai Dream Red is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Moutai Dream Red exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Moutai Dream Red is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Heng Luo and Yi Huang
I am a designer and have been in the design industry for many years. With good knowledge and skills in design theory and good teamwork, I am able to accurately understand clients' needs and provide creative solutions. I constantly pay attention to the fresh and trends in the design field to improve my design ability and adapt to the development of the industry.
View Winner ProfileWinner Client
Moutai Industrial Design Center
Moutai Industrial Design Center: a product creative design agency of Kweichow Moutai Group, responsible for coordinating the product planning, R&D and innovative designs of the whole group. The Centre has a team of 17 staff members and has completed more than 110 tasks. LHD: Founded by Mr Luo Heng, a famous designer, LHD is a domestic senior brand design company, integrating brand planning, product industrial design, film and television production, prototyping and promoting oriental ceramics and liquor culture as a whole, and has won many international and domestic design awards.
Read The Inside Story
Discover in-depth story of the Moutai Dream Red, a Wine Packaging designed by the highly esteemed Heng Luo and Yi Huang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Wine Packaging now.
Moutai Dream Red Wine PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Moutai Dream Red as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Moutai Dream Red Wine Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Moutai Dream Red at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Moutai Dream Red Wine Packaging.
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Moutai Industrial Design Center
"Moutai Dream Red Wine Packaging" - Platinum A' Design Award Winner
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