Viewpoints
Viewpoints Exhibition Visual Identity by Chung Sheng Chen, Ting Yuan and En Yang is a winner of the 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.
Viewpoints is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkViewpoints Exhibition Visual Identity
Viewpoints, a satellite exhibition of the 2024 Taiwan Design Expo, reinterprets Tainan's 400 year history through street furniture design. Inspired by alleyway culture, temple seats, and arcade benches, and communal spaces, it highlights areas of rest and interaction that shape daily rhythm. With a youthful visual identity featuring expressive illustrations and a refined color palette, captures the charm of Tainan's evolving urban landscape. By blending heritage with modernity, Viewpoints invites visitors to engage with the city's past while envisioning its future.
Featured Design
Viewpoints by Chung Sheng Chen, Ting Yuan and En Yang
Core Functionality
Exhibition Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2025.
Silver Winner
Viewpoints Exhibition Visual Identity
Viewpoints is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Viewpoints is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Viewpoints is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Chung Sheng Chen, Ting Yuan and En Yang
Prof. ChungSheng Chen, a self-proclaimed "design missionary," possesses extensive experience in both design practice and education. He frequently expresses his perspectives on society through his work, blending an optimistic outlook, keen observation, and a deep emotional connection to life. His cross-disciplinary approach integrates various processing techniques and material applications, embodying a fundamental design philosophy. Chen has received numerous international accolades, including the German iF Award, Red Dot Award, Japan’s Good Design Award (GMARK), Italy’s A’ Design Award, China’s Xiamen Strait Industrial Design Grand Prize, the Golden Pin Design Award, the Cultural & Creative Excellence Award, and the National Invention and Creation Award. His works have been collected by esteemed institutions such as The Chicago Athenaeum: Museum of Architecture & Design (USA), the Museum of Outstanding Design (Italy), the Design Museum in Hebei (China), and Taiwan’s National Science and Technology Museum. Additionally, he holds dozens of patents and has guided students to win hundreds of awards in domestic and international design competitions.
View Winner ProfileWinner Client
Tainan University of Technology/Product Design Deparment
Established in 1965, Tainan University of Technology is an university with “cultural creativity” as the core value, they devote themselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, they are positioned and advancing to a technology university of “cultural and creative teachings.”
Winner Brand
acdc Creative
acdesign associates international, located in Tainan, southern of Taiwan, headed by Alvin Chin, founder & the chief designer, specialized in product design, visual design, product planning, branding & management.
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Viewpoints Exhibition Visual IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Viewpoints as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Viewpoints Exhibition Visual Identity's unique features, innovation, and impact.
Media Showcase
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Tainan University of Technology/Product Design Deparment
"Viewpoints Exhibition Visual Identity" - Silver A' Design Award Winner
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