Ayla
Ayla Bag by Liam Huff is a winner of the 2025 Iron A' Design Award in Fashion and Travel Accessories Design.
Ayla is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkAyla Bag
Ayla is a modular and transformable leather bag system incorporating detachable hardware, replaceable leather panels, and pre-planned patterns to allow the product to last multiple life cycles. The detachable hardware facilitates ease of repair when the product gets damaged; instead of replacing the entire product, simply replace the damaged leather panel. Alternatively, transform the damaged panel into a new item using the pre-planned patterns. The ability to fully disassemble the product allows for an environmentally friendly end-of-life through repair or repurpose.
Featured Design
Ayla by Liam Huff
Core Functionality
Bag
Accolades
Fashion and Travel Accessories Design Award Winner in 2025.
Iron Winner
Ayla Bag
Ayla is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ayla is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ayla is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Liam Huff
I am a designer in pursuit of unorthodox perfection. I am committed to creating objects that not only remedy everyday problems, but cultivate individual expression. Driven by an innate necessity to create and leave the world more phenomenal, I use design as a medium to enhance the distinct exceptionality within us all.
View Winner ProfileWinner Client
Rochester Institute of Technology
RIT offers a dynamic, interdisciplinary education that empowers students to innovate and lead at the intersection of technology, the arts, and design across our 11 diverse colleges and degree-granting units. With flexible academic pathways including Combined Accelerated Bachelor’s/Master’s Degree, double majors, and specialized minors and immersions, students can tailor their education to meet their unique interests and career goals. Graduates join a global alumni network of 155,000, including CEOs, innovators, and Academy Award winners.
Read The Inside Story
Discover in-depth story of the Ayla, a Bag designed by the highly esteemed Liam Huff, awarded with the very prestigious A' Fashion and Travel Accessories Design Award. Explore more about the intricate details and the story behind this unique Bag now.
Ayla BagResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Ayla as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Ayla Bag's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Ayla at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Ayla Bag.
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Rochester Institute of Technology
"Ayla Bag" - Iron A' Design Award Winner
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