West Lake Beer
West Lake Beer Packaging by China Resources Snow Breweries is a winner of the 2025 Silver A' Design Award in Packaging Design.
West Lake Beer is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkWest Lake Beer Packaging
The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.
Featured Design
West Lake Beer by China Resources Snow Breweries
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2025.
Silver Winner
West Lake Beer Packaging
West Lake Beer is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. West Lake Beer is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. West Lake Beer is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
China Resources Snow Breweries
Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ". From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years. In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry.
View Winner ProfileWinner Client
China Resources Snow Breweries
Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".Since 2006, CR Snow has been ranked No. 1 in China's beer market in terms of total sales volume.
Read The Inside Story
Discover in-depth story of the West Lake Beer, a Packaging designed by the highly esteemed China Resources Snow Breweries, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
West Lake Beer PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for West Lake Beer, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning West Lake Beer Packaging.
Press Releases
Read the official press release announcing West Lake Beer as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the West Lake Beer Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to West Lake Beer at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning West Lake Beer Packaging.
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China Resources Snow Breweries
"West Lake Beer Packaging" - Silver A' Design Award Winner
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