Easygo
Easygo Corporate Identity by Xingyue Deng is a winner of the 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Easygo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkEasygo Corporate Identity
The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.
Featured Design
Easygo by Xingyue Deng
Core Functionality
Corporate Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2025.
Bronze Winner
Easygo Corporate Identity
Easygo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Easygo is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Easygo splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Xingyue Deng
Xingyue Deng is a visual designer, a member of the Hong Kong Designers Association (HKDA), and the founder of Chengdu Mifang Culture (Find Design Studio), a design studio based in Chengdu, China. Specializing in brand identity, packaging, editorial design, and visual communication, he has collaborated with clients across various industries, delivering creative solutions that blend strategic thinking with visual aesthetics. His work has been recognized with multiple international design awards, including the K-Design Award, DNA Paris Design Awards, and DFA Design for Asia Awards. Through his practice, he explores the intersection of creativity and functionality, contributing to the design industry by crafting meaningful visual narratives.
View Winner ProfileWinner Client
Chengdu Mifang Culture Communication Co.,Ltd
Easygo is a brand dedicated to elevator innovation, with a strong focus on addressing the needs of elderly individuals who encounter difficulties navigating stairs in older buildings throughout Asia, where retrofitting external elevators is often impractical. By designing and developing user-friendly, accessible solutions, Easygo aims to improve mobility and independence for individuals in buildings without elevators, offering a practical and scalable alternative to enhance quality of life. The brand prioritizes safety, efficiency, and accessibility in its products, ensuring that each solution is tailored to the unique needs of its target demographic. Easygo's innovations contribute to fostering inclusive communities and a more accessible built environment for all.
Winner Brand
FindDesign Studio
Chengdu Mifang Culture Communication Co., Ltd. (Find Design) , based in Chengdu, China, specializes in brand development, graphic design, illustration, and packaging. With extensive experience and expertise, we blend creative thinking with diverse concept
View Brand ProfileRead The Inside Story
Discover in-depth story of the Easygo, a Corporate Identity designed by the highly esteemed Xingyue Deng, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Corporate Identity now.
Easygo Corporate IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Easygo as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Easygo Corporate Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Easygo at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Easygo Corporate Identity.
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Chengdu Mifang Culture Communication Co.,Ltd
"Easygo Corporate Identity" - Bronze A' Design Award Winner
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