Augerta
Augerta Beer Packaging by Tiger Pan is a winner of the 2024 Golden A' Design Award in Packaging Design.
Augerta is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkAugerta Beer Packaging
Tsingtao Augerta 1903 is the top lager in the Tsingtao Beer lager series, but sales have been poor due to its mediocre packaging design. From the perspective of brand communication, we extracted the brand's initials: A as a visual hammer to facilitate The communication of the brand also responds to the current aesthetic through simple and restrained design language, combined with the concept of environmental protection, and de-labeling reflects the brand's concern for current environmental issues.
Featured Design
Augerta by Tiger Pan
Core Functionality
Beer Packaging
Accolades
Packaging Design Award Winner in 2024.
Golden Winner
Augerta Beer Packaging
Augerta is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Augerta is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Augerta creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
View Winner ProfileWinner Client
Tsingtao
Tsingtao Brewery Co. Ltd is China's second largest brewery, with about 15% of domestic market share and also accounts for half of China's national beer exports. It was founded in 1903 by German settlers in Tsingtau (Qingdao), Kiautschou Bay Leased Territory. In 2016, Tsingtao was the second most consumed beer globally and had reached 2.8% share of the global beer market, after its share of the world's beer market had been steadily growing by at least 0.1 percentage points every year since 2009. Tsingtao is currently the sixth largest brewery in the world. Its logo displays an image of Huilan Pavilion that stands on the end of Zhanqiao Pier, located on Qingdao's southern shore.
Winner Brand
Read The Inside Story
Discover in-depth story of the Augerta, a Beer Packaging designed by the highly esteemed Tiger Pan, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beer Packaging now.
Augerta Beer PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Augerta, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Augerta Beer Packaging.
Press Releases
Read the official press release announcing Augerta as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Augerta Beer Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Augerta at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Augerta Beer Packaging.
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Tsingtao
"Augerta Beer Packaging" - Golden A' Design Award Winner
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