Fading Traditional Trades and Crafts
Fading Traditional Trades and Crafts Book by Jesvin Yeo is a winner of the 2022 Golden A' Design Award in Print and Published Media Design.
Fading Traditional Trades and Crafts is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkFading Traditional Trades and Crafts Book
The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.
Featured Design
Fading Traditional Trades and Crafts by Jesvin Yeo
Core Functionality
Book
Accolades
Print and Published Media Design Award Winner in 2022.
Golden Winner
Fading Traditional Trades and Crafts Book
Fading Traditional Trades and Crafts is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Fading Traditional Trades and Crafts is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Fading Traditional Trades and Crafts creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Jesvin Yeo
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer who explores natures and consequences of historical and contemporary cultural changes, in particular areas related to Asian Material Culture and Heritage Studies. Of her core art and design interests, are the confluences of cultural elements, cultural identities and tradition, and their interface with emerging elements of the modern contemporary world. Jesvin founded Designing Cultures Studio which produced award-winning works that have been featured in international design publications including Wallpaper*, HOW Magazine, Communication Arts, PRINT and Applied Arts, as well as exhibited at galleries and museums in Berlin, London, Washington D.C, Tokyo, Hong Kong, Taipei and Beijing. Among 55 international design awards she received are the prestigious Red Dot Award (Communication Design), German Design Award, GOOD DESIGN™ Award and iF Communication Design Award.
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"Fading Traditional Trades and Crafts Book" - Golden A' Design Award Winner
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