UMA-P is a smart bike light that will perform different facial expressions and eye movements to the biker according to its own machine personality. Machine personality is a modularized interaction framework named based on the knowledge of emotion intelligence and human personality forming. It allows smart products to have their own interaction style which are gradually influenced by the environment and user habits collaboratively. With the mPersonality UMA-P can provide feedback of usage in an empathic way while enhancing the user experience.

Born in Guangzhou, China, Jiachun is greatly affected by the prosperity and struggle of the secondary industry in Guangdong. He determined to be a inventor to improve the factories in his hometown. Later he chose industrial design as his career in Zhejiang University. Although designer in China now is almost the same meaning of “Simply beautifying something”, Jiachun wants to show that there should be real design in China. He believes that like inventors, designers are born to give good solution to problems. He wants to show his faith to everyone in China.

InnoMake Technology is an open platform for smart electronic bikes for bike enthusiasts and distributors. It aims at designing and manufacturing smart bike for future mobile. Started in 2014 it has already became a company with more than 70 employees and investment of 10 million RMB.