This low speed vehicle has been designed to deliver accessible and efficient mobility in urban and community environments. Its form language reflects the refined aesthetics of modern electric vehicles, with sharp proportions, smooth surfaces, and streamlined Led lighting. A widened entry frame, lowered ground clearance, and adjustable seating improve comfort and ease of use for people of all ages. Built on a standardized platform with a scalable battery system, the design extends from compact to larger formats, enabling versatile applications from neighborhood mobility to resorts.
Jonghwi Lee is an industrial designer based in Seoul, South Korea, specializing in the transportation and mobility sector. Currently practicing at Daedong Mobility, Lee focuses on developing practical design solutions for low-speed vehicles (LSVs), robotics, and specialized utility transport. His approach applies human-centered methodologies to optimize structural efficiency, usability, and manufacturing feasibility in heavy and specialized vehicles. By researching modular platforms and functional materials, Lee aims to contribute to the advancement of mobility systems. The design process integrates continuous ergonomic testing and mechanical research to solve complex physical constraints, providing accessible industrial design outcomes for modern transportation infrastructure.
Daedong Mobility is a South Korea-based company engaged in the development and production of gardening equipment, motorcycles, tractors, and golf carts. The company traces its roots back to Daedong Industrial, which was founded in 1947 and has grown to become one of Korea’s leading manufacturers of agricultural machinery. Building on this heritage of engineering and manufacturing excellence, Daedong Mobility was established to extend the company’s expertise into next-generation vehicles and diverse mobility applications. The company’s vision is to design and produce vehicles that serve multiple purposes beyond conventional transportation. By integrating standardized platforms and scalable technologies, Daedong Mobility aims to provide efficient, sustainable, and user-friendly solutions across different environments, from urban and community use to commercial applications such as resorts, golf courses, logistics, and local transport. Through research-driven design and continuous innovation, Daedong Mobility is expanding its presence in the global mobility sector. Its commitment to accessibility, practicality, and sustainability supports the creation of vehicles that reflect changing lifestyles and contribute to society and industry alike.