Robot and Roboni redefine the everyday pencil sharpener by blending functionality with playful design. Robot, the boy, features a 360 degree rotating head, symbolizing the spinning away of worries, while its movable hands and chubby face add a touch of charm to any desk. Roboni, the girl, dressed in a skirt and bow, brings a cheerful presence with her sweet expression. Both sharpen pencils effortlessly, transforming a routine task into an uplifting experience that enhances writing and creativity.

Carpenter, led by Chou Hsin-Hung, is a woodworking brand blending tradition with innovation. Growing up in a woodworking factory, Chou saw the decline of Taiwan’s industry and shifted from mass production to creative design. Before cultural and creative products gained traction in Taiwan, Carpenter was pioneering the field. Their unique designs, like the Pineapple Pineapple Money Holder and Hamburger Coaster Rich and Monkey Brings Wealth, combine craftsmanship with humor, earning market success. Carpenter evolved through three phases: opening their factory for tourism experiences, commercializing cultural products, and deepening hands-on services. They expanded internationally through exhibitions like Maison&Objet Paris and MoMA New York, Tokyo Gift Show bringing Taiwanese design to the world. Facing e-commerce and pandemic challenges, Chou Hsin-Hung reinforced the value of physical interaction, launching artisan workshops to highlight the tactile appeal of woodworking. This "experience economy" approach keeps Carpenter relevant in an increasingly digital market. Committed to sustainability, they use ESG-certified wood and participate in global trade shows. More than a brand, Carpenter is a cultural movement, elevating Taiwan’s woodworking craftsmanship worldwide.

A sibling duo from Houli, Taichung, is dedicated to continuing their father’s exquisite woodworking craftsmanship and passion for timber. They infuse design, playfulness, and vibrancy into their wooden creations, crafting a range of innovative products from home goods to toys. Beyond product design, they offer woodworking courses for both adults and families, aiming to revitalize the industry, preserve traditional techniques, and promote sustainability by using FSC-certified wood from Taiwan. Their goal is to create a positive impact on society, nature, and human life through woodworking. Committed to ESG principles, the duo insists on sourcing raw wood from FSC-certified sustainable forests and manufacturing locally in Taiwan. They maximize material efficiency by repurposing wood scraps, achieving a 100% utilization rate. Each year, they recycle 1,800 kg of waste wood, develop over five new products from reclaimed materials, and design at least three DIY courses incorporating waste wood. By fostering a green supply chain, they collaborate with National Chung Hsing University’s Forestry Department to calculate the carbon sequestration of wooden products. This initiative helps consumers recognize the carbon offset potential of their purchases, extending the lifespan of carbon storage in forests and establishing a complete green carbon cycle.