Made Home reimagines the online marketplace by blending e-commerce with storytelling to showcase NYC's homemade food artisans. The design emphasizes clarity and engagement, featuring intuitive navigation, dynamic visuals, and a curated layout that highlights each maker's craft. Prioritizing accessibility and user experience fosters a deeper connection between artisans and consumers. By transforming digital commerce into a community driven experience, Made Home elevates locally made products and the stories behind them.

Eunji Kim is a designer specializing in digital experiences that blend functionality with clear visual communication. With expertise in user-centered design, brand identity, and interface development, her work focuses on creating accessible and engaging platforms. Collaborating across disciplines, she develops solutions that enhance interaction and usability across various industries. Her approach combines research, strategy, and design to deliver effective digital products and services.

Made Home is my reimagined interpretation of a platform that connects small-scale food artisans with a wider audience. While inspired by community-driven marketplaces, Made Home is an independent concept and not officially affiliated with any existing platform. Rooted in research on user behavior, brand identity, and seamless digital experiences, Made Home is more than just an e-commerce platform—it’s a celebration of craftsmanship, community, and the authentic stories behind each homemade product. By bridging the gap between passionate makers and conscious consumers, Made Home fosters a marketplace where tradition meets innovation, and every purchase supports a unique, handcrafted journey.