Cyp approached the studio seeking a novel graphic identity alternative that would refresh their brand's appearance, establishing a more personalized yet distinctive identity that reflected their new presence and approach in their industry. The end design represents the company's primary service and product offerings while conveying a sense of security and reliability. The concept is influenced by the principles of Yin-Yang, which represent the interplay of opposing forces, and captures the duality of Cyp's main product lines, which simultaneously balance and complement each other.

My love for design and computers dates back to the early 80's, where I was introduced and lost for ever in the world of design, computers, movies, animation and video games. I admire the work of Jim Henson, Ole Kirk Christiansen, Albert Uderzo, Jim Davis, Charles M. Schulz, Tim Burton, George Lucas, Wiley Miller, Quino, and Hayao Miyazaki, among many others. Their amazing work has given me countless hours of fun and inspiration, which in many ways have influenced my approach to design, and consequently my work. For the past 16 years I have been working in the graphic and web design industries, designing and developing for a vast and diverse array of clients. I approach every project, striving to create and innovate, by delivering and expressing ideas that will leverage my client's goals, products and or services.

CONSTRUCCIONES Y PAVIMENTOS, is a Colombian company with more than thirty years of solidity and experience in the execution of buildings and construction of civil works; architectural designs, construction and development of real estate projects, programming, budgets, consulting, rehabilitation, maintenance and construction of roads, geotechnical solutions, earthworks and urban planning works, complying with the highest standards of quality and service.