Designer Interview

Interview with Ari Korolainen at Monday 11th of March 2019

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AK: My interest in art derives from my childhood home, as my father was an artist. I can still remember the smell of turpentine, and ultramarine painted on canvas. At school I had a very good and supportive art teacher, who encouraged me to continue with my artistic aspirations. I graduated as an architect BA in 1984. In my work I had to visit customers, and I did not have a nice light case where to carry my drawings. So I made myself a prototype briefcase from recycled cardboard. The case got a lot of attention from my customers and colleagues, they seemed to be more interested in the briefcase than my drawings. I started making similar cases for my colleagues, and soon after I founded a company of my own.

FS: Can you tell us more about your company / design studio?
AK: Private Case was founded in 1985 and is based in Lahti, Finland. By that time I worked as an architect and industrial designer, and started to manufacture my own briefcases made of recycled cardboard. A timeless, simple yet beautiful shape and functionality were the starting points for the product design. The good acceptance in the market and their unique design, which has been recognized by numerous awards, have made Private Case Oy one of the leading manufacturers of environmentally friendly stationery products in the international market.

FS: What is "design" for you?
AK: Design is like a way of living.

FS: What kinds of works do you like designing most?
AK: Clean, plain design with good functionality.

FS: What is your most favorite design, could you please tell more about it?
AK: I think my favorite design is the entire Private Case collection. I started making it in 1985, and I may have been the first designer to start making products from recycled materials. Most of the people know me as Mr. Private Case.

FS: What was the first thing you designed for a company?
AK: Briefcase 101, made of recycled cardboard (still in production).

FS: What is your favorite material / platform / technology?
AK: Recycled materials. Nowadays I use a lot of recycled leather. It is made of leftover leather pieces from shoe and bag factories.

FS: When do you feel the most creative?
AK: I think it is when discussing with customers and when they tell about their problems. That's when ideas start to fly.

FS: What kind of emotions do you feel when you design?
AK: Sometimes from the first idea, I have to go far to find a way back to the first one.

FS: What kind of emotions do you feel when your designs are realized?
AK: I think there is often a feeling if I could do something better. What would be the next step?

FS: What makes a design successful?
AK: A design is successful if a lot of people would like to have one and they are ready to pay for it. You feel you have succeeded when your work delights its user.

FS: When judging a design as good or bad, which aspects do you consider first?
AK: Good design combines ecological and aesthetic aspects with functionality. A new product has something old and familiar as well as something new.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AK: We have to take care of environment , when designing.

FS: How do you think the "design field" is evolving? What is the future of design?
AK: I think good designer is always "ten years ahead of time".

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AK: I think designers have kind of a playful mind.. You have to do something that has not been done before, but at the same time you have to keep in your mind the past and the history of the product.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AK: My design is simple and clean without any extra "lines". My works often have a funny detail, which lends them a cheerful look. I enjoy seeing them bring joy to the recipient. You feel you have succeeded when your work brings a smile on its user's face.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AK: Use them!

FS: Can you talk a little about your design process?
AK: I have many ideas but typically in my work, drawing the very first line can be difficult. I can start the same project many times over, and at the final stage I remove everything I possibly can to achieve the result I want. My works are plain, with each individual detail and dimension carefully planned.

FS: What are 5 of your favorite design items at home?
AK: My chairs Cubic and Basic.

FS: Can you describe a day in your life?
AK: My working day starts at about 8.30 and ends at 6. It allows far too little time for design work, most of it is something totally different. I often continue design work after 8 in the evening.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AK: You have to be willing to learn a lot. Very often there is not one right answer. Be ready to do everything. Trust yourself and do things that derive from your inner self.

FS: What is your "golden rule" in design?
AK: Keep it simple.

FS: What skills are most important for a designer?
AK: A good designer has to be able to understand the customer’s needs and problems. You need to have an open mind.

FS: How long does it take to design an object from beginning to end?
AK: Normally ideas of a product come fast, but then taking away everything that is not needed takes time.

FS: What is the most frequently asked question to you, as a designer?
AK: students: DO YOU HAVE WORK FOR ME ?

FS: What was your most important job experience?
AK: Private Case.

FS: Who are some of your clients?
AK: For small companies to big international companies.

FS: What type of design work do you enjoy the most and why?
AK: At first you need to have a problem, what you have to solve.

FS: What are your future plans? What is next for you?
AK: I would like to see my company A Aerssin to sell all ower the world.

FS: Do you work as a team, or do you develop your designs yourself?
AK: I develop by myself, but listen to my family's and friends' opinions too.

FS: Do you have any works-in-progress being designed that you would like to talk about?
AK: I have a new Buy Local. project.

FS: How can people contact you?
AK: My e-mail is ari.korolainen@privatecase.fi My phone number is +358 500 716833

FS: Thank you for providing us with this opportunity to interview you.

A' Design Award & Competition grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award & Competition cannot be held responsible for the answers given by participating designers.

Designer of the Day Interview

Interview with Ari Korolainen at Tuesday 27th of March 2018

FS: Could you please tell us about your experience as a designer, artist, architect or creator?
AK: I graduated as a construction architect in 1984. I used to design single family homes, and I did not have a suitable briefcase for my papers. So I created the first prototype, using recycled cardboard. I carried my drawings in my briefcase, and when visiting customers, people’s attention was drawn to the briefcase. They seemed to be more interested in the briefcase than my drawings.My designer colleagues wanted similar ones for themselves. So, very soon I founded a company focused on producing briefcases. This was 1985. The collection soon expanded to include other stationery products.

FS: How did you become a designer?
AK: A few years later I started designing furniture, and these products were also very well received, a bit like my briefcases. Consequently, I founded a new company, ADESSIN Oy, to produce furniture.For instance, Helsinki Opera House chose to use some of my furniture. I remember an old friend from university talking about Mario Botta’s furniture some years ago, and just a few years later, my furniture was being used in the same opera house as Botta’s.My interest in art derives from my childhood home, as my father was an artist. I can still remember the smell of turpentine, and ultramarine painted on canvas. At school I had a very good and supportive art teacher, who encouraged me to continue with my artistic aspirations.

FS: What are your priorities, technique and style when designing?
AK: Typically in my work, drawing the very first line can be difficult. I can start the same project many times over, and at the final stage I remove everything I possibly can to achieve the result I want. My works are plain, with each individual detail and dimension carefully planned.

FS: Which emotions do you feel when designing?
AK: My works often have a funny detail, which lends them a cheerful look. I enjoy seeing them bring joy to the recipient. You feel you have succeeded when your work delights its owner.

FS: What is your growth path? What are your future plans? What is your dream design project?
AK: My next project is armchairs connected together with small table tops.

FS: What are your advices to designers who are at the beginning of their career?
AK: Trust yourself. Do things that derive from your inner self. Try to create coherent entities.

FS: What is your day to day look like?
AK: My working day starts at about 8.30 and ends at 6. It allows far too little time for design work. I often continue design work after 8 in the evening.

FS: How do you keep up with latest design trends? To what extent do design trends matter?
AK: I don’t consciously follow trends, but on the other hand, your own work has some effect on them.

FS: How do you know if a product or project is well designed? How do you define good design?
AK: Good design combines ecological and aesthetic aspects with functionality. A new product has something old and familiar as well as something new.

FS: How do you decide if your design is ready?
AK: A piece is ready when both the customer and the designer are satisfied with it.

FS: What is your biggest design work?
AK: The Private Case selection is my ‘greatest’ work. I may have been the first designer to start making products from recycled materials. At first we used recycled cardboard and paper. We also used a lot of recycled leather. It is made from the leftovers from shoe and bag manufacturers.

FS: Who is your favourite designer?
AK: It is hard to say which designer or artist I especially admire. Perhaps those who create plain products. Perhaps Rietveld and Le Corbusier, to mention a few. From my colleagues participating in the A-design Award, I’d mention Simone Mantovani.

FS: Would you tell us a bit about your lifestyle and culture?
AK: Less is More. When it comes to cities, I’m inspired by Como, and the time just before leaving to go there, when you are designing something new and wondering whether this would be fitting for Como.I usually design alone, but when a piece is at a certain stage, I show it to designer colleagues who give me feedback – or not. Sometimes it’s better if my work leaves them speechless. I usually meet up with a certain colleague once a year, when where I present him one or more of my works.

FS: Would you tell us more about your work culture and business philosophy?
AK: A good designer has to be able to understand the customer’s needs and problems.

FS: What are your philanthropic contributions to society as a designer, artist and architect?
AK: I have had many young people as trainees who have later applied to design schools and have been admitted.I have also offered work to many design students. It has been a pleasure to follow their careers.

FS: What positive experiences you had when you attend the A’ Design Award?
AK: Participation in competitions allows you to benchmark the level of your design work at a national and international level. Succeeding in competitions also raises the profile of your country in the design world.Awards also get attention in the press. International exhibitions raise the international awareness of your work. Awards can be used in marketing and sales promotion. It is the kind of positive publicity money can’t buy.An important benefit from participating in competitions is that you can get to know designers from all over the world. If you need information about events, exhibitions, or suitable sales outlets, for example, you can always contact colleagues in different countries.It is a great honour to be selected as a: Designer of the Day.

FS: Thank you for providing us with this opportunity to interview you.

A' Design Award & Competition grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award & Competition cannot be held responsible for the answers given by participating designers.

Ari Korolainen

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Ari Korolainen Press Kit Contents

Divine High-Resolution Photos

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Cubic High-Resolution Photos

Teip High-Resolution Photos

Big Click High-Resolution Photos

Pocket High-Resolution Photos

All You Need High-Resolution Photos

Smile High-Resolution Photos

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Designer Interview

Designer of the Day Interview

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