Designer Interview

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Interview with Joshua Ribbeck at Tuesday 18th of October 2016

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
JR: I do not have a formal design background. I started as a child playing with electronics and eventually got into computers. Growing up, my friend was a great comic book style artist who would try and teach me to draw, but it never stuck and my family was in the construction and architecture business which exposed me to lots of different design. In early 2000 my clients started asking if I could make websites, so I started practicing graphic design heavily to fulfill that need, and that’s where my true design background started.

As I began to master graphic design with years of practice, I expanded into 3d design and visual effects as our projects grew. So, in a way I chased design as a 20-year-old kid, to expand my services, but have always had an appreciation for hand drawing. Just was never able to do it myself. I can’t say I envisioned myself to be a designer, it was just always there around me in some way or another. But I absolutely enjoy designing everything from graphics, 3d, visual effects, furniture, consumer products or industrial.


FS: Can you tell us more about your company / design studio?
JR: Although I run a few companies, my primary is Theory Evolution started in 1998 when I was 18, and was primarily an IT firm that specialized in networking, systems integration and software. As I started to branch out into web design in 2000, the services also expanded into business consulting, advertising, visual effects, graphic design, and product design.

Over the years I have started other companies in luxury furniture, writing instruments, business software, and military hmmwv restoration.

FS: What is "design" for you?
JR: Design to me is communicating an idea or message by creating something which grabs a person’s attention and draws them in without the need for words.

FS: What kinds of works do you like designing most?
JR: Anything to do with Graphic User Interfaces, Consumer Products, and Packaging

FS: What is your most favorite design, could you please tell more about it?
JR: I have multiple favorites and very hard to say. My handmade Stark Pens, and Stark Furniture lines are definitely a few.

FS: What was the first thing you designed for a company?
JR: 1998. It was our first logo on a dinner table cloth…. It was horrible :)

FS: What is your favorite material / platform / technology?
JR: My favorite materials are wood, metal and glass. Cocobolo is top on my wood list. I would have to say that when it comes to technology and platforms, I will try just about everything and use what works best and most efficient. With my electronics and IT background, it definitely helps.

FS: When do you feel the most creative?
JR: I feel creative all the time. It’s not something I ever stop thinking about.

FS: Which aspects of a design do you focus more during designing?
JR: Looks and usability. I think you can have the best of both

FS: What kind of emotions do you feel when your designs are realized?
JR: I feel great!

FS: What makes a design successful?
JR: If it’s for commercial use, then a successful design will help sell the product, or attract the consumer… spur action or emotion!

FS: When judging a design as good or bad, which aspects do you consider first?
JR: For product design I check the overall shape, proportions and look. How well everything flows together and what materials and colors where used. It needs to have a good balance of function and design.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
JR: I think designers should always be on the search for more eco friendly materials, in product design. It is important to think about the life-cycle of the product way beyond its initial use. Having this foresight is important for a designer to craft products that have less impact on the environment.

FS: How do you think the "design field" is evolving? What is the future of design?
JR: I think the design field is broadening heavily with the availability of learning materials and access to software at your fingertips. The future of design is the same as today, to convey and idea or message. But with new tools and methods always evolving, it will impact the ways in which we can design.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
JR: I have never been one to enter my design into an exhibition

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
JR: My design inspiration comes from everywhere. I am always looking around at nature, science, other designers, etc. The more visual input, the more you have to work with!

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
JR: My design style varies on what I am designing, and in general I like modern style design. Because I’m not good at sketching by hand I rely on 3D modeling and Photoshop to work out my ideas. I don’t have a particular approach to design, and it depends on the project.

For consumer electronics I design from the circuit board out, which is backwards in a way. When designing my furniture line, I will start with a base 3d model and just reshape it until it looks exactly how I want. Sometimes I know immediately and that idea will just hit you. But most of the time, it’s just endless tweaking until it’s just right.


FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
JR: I’m from the state of Louisiana in the U.S.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
JR: There is a lot of bad design out there. My best advice is to know what standard of design you are looking for. Look at the awards for design and see what “the best” looks like. This is a good way to have some kind of benchmark to compare against who you are hiring and most importantly knowing what good design looks like. If your standards are low, you will hire those same standards.

FS: Can you describe a day in your life?
JR: Don't think there is enough space for this, haha. It's very hectic!

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
JR: Look at awards for inspiration. Look at the top companies. You need to set a benchmark at what is considered top design, so you develop those skills. Learn to look objectively at your work, and know if it’s good or not. Most importantly, loose the emotions! If you let your feelings get hurt because people don’t like what you design, or can’t take constructive criticism, it will hinder you in the long run.

FS: What is your "golden rule" in design?
JR: Don’t half-ass it.

FS: What skills are most important for a designer?
JR: Depends on the type of design I think. Good color logic is a must no matter what.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
JR: Because I jump across so many design themes, efficiency is very important to me. Having the optimal setup allows me to accomplish a lot more than normal. Using the right software like Outlook to manage time and schedules is a must.

FS: How long does it take to design an object from beginning to end?
JR: Depends on what I’m making. Furniture can take months when designing from scratch sometimes.

FS: What is the most frequently asked question to you, as a designer?
JR: How much will it cost.

FS: What was your most important job experience?
JR: Being a business owner teaches you to look at things from many perspectives.

FS: Who are some of your clients?
JR: Over the years I have had the privilege of working with international clients in music, advertising, automotive, architecture, legal, consumer products.

FS: What type of design work do you enjoy the most and why?
JR: GUI’s and consumer products. Graphic User Interfaces I really enjoy, because you have to design an interface that someone uses every day. It has to be intuitive enough where the user can learn it fast, and also be attractive so it draws the user in and make them want to use it.

FS: What are your future plans? What is next for you?
JR: Keep learning and practicing new skills.

FS: Do you work as a team, or do you develop your designs yourself?
JR: I develop designs by myself most of the time. Occasionally on really large projects I’ll work with a team.

FS: Do you have any works-in-progress being designed that you would like to talk about?
JR: Sure! Currently we are designing and developing the Fellowship for Animals, which is the most advanced animal shelter ever conceived, and has been an absolute blast. I have a new coffee table and bookcase design I am releasing for Stark Form, and all new pen line called the “Fusion Series” for Stark Pen Company. There are a few others, but these are absolutely on top.

FS: How can people contact you?
JR: Email, Website, Phone, Social Media

FS: Thank you for providing us with this opportunity to interview you.

A' Design Award & Competition grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award & Competition cannot be held responsible for the answers given by participating designers.

Designer of the Day Interview

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Interview with Joshua Ribbeck at Tuesday 3rd of April 2018

FS: Could you please tell us about your experience as a designer, artist, architect or creator?
JR: I’ve been in graphic design for roughly 18 years and started in the early 2000s getting into graphic design. Over the years, I’ve been fortunate to work with clients around the world, but it has taken many years to build up a quality portfolio.

FS: How did you become a designer?
JR: I don’t think I had the intention of being a designer. I come from a technology background working with IT and technology since I was young. My best friend from kindergarten to college was a great comic book style artist who tried teaching me how to draw, which didn’t work out well. But it taught me the design basics for traditional art. In the early 2000 when I was in college and websites were just coming along, I had a client ask if I could design them one. So I said sure thing, and went home and started teaching myself graphic design and website development, and that led to graphic design and product design.

FS: What are your priorities, technique and style when designing?
JR: When starting projects I like to execute on a few goals. Designing something that is aesthetic, functional and of good quality is first. I want to make sure the design quality is excellent if my name is behind it. My technique changes depending on the kind of project I am working on typically. So I don’t stay with one in particular, and use a variety of tools to achieve the goal. Most of my product design work is done directly in 3D and Photoshop, Illustrator and InDesign for graphic design. I find it easier to design concepts that way vs. paper. But I still do rough idea sketching on paper occasionally.

FS: Which emotions do you feel when designing?
JR: I really enjoy the design phase, and coming up with various concepts. This helps me get all the ideas out my head and then fine tune what the final concept will be. It’s a great feeling to realize the final project after many hours of work and have my clients happy with the design.

FS: What particular aspects of your background shaped you as a designer?
JR: From a young age I was always tinkering with building things. So I think understanding how products are made is a good thing to know. When you have an understanding of the build process, it will help shape your design methodology. Because I have no formal degree in design, I had to learn everything myself and much was done working on new projects clients would suggest. Having a wide mix of different graphic and product design projects in my background has brought me to where I am today.

FS: What is your growth path? What are your future plans? What is your dream design project?
JR: I don’t follow a particular growth path except to improve anywhere I can over time. My future plans are to continue expanding my furniture and pen designs, while working on my other companies. Working on your own companies is a dream project every day!

FS: What are your advices to designers who are at the beginning of their career?
JR: Do not be afraid of failure and spend as much time as possible practicing your skills and working on projects. Try new things to find out what you enjoy most. You get out, what you put in…. and that’s the truth!

FS: You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
JR: To stay true to your design instincts, but always be willing to try new styles and concepts, and pay attention to the details.

FS: What is your day to day look like?
JR: It’s usually busy. Since I run multiple companies, I am always moving around keeping up on job progress, while balancing time to design new things. Since my background is in technology, I have custom built our project management software to make things very efficient, which allows me to juggle more projects.

FS: How do you keep up with latest design trends? To what extent do design trends matter?
JR: To what extent do design trends matter? I don’t follow to many trends honestly. I design what I think will look nice. I always just keep an eye out for the best designers and awards, to see what is winning and what other designers are producing that is of award winning quality.

FS: How do you decide if your design is ready?
JR: That’s tough, because I’m always thinking my designs can be better and how to improve them, so it’s a balance I’d say. Usually once I have gone through 3 – 50 iterations of a design, then I’ll know when I am getting close to ready.

FS: What is your biggest design work?
JR: Designing all my different pens are definitely the biggest in terms of labor and craft. There are so many parts and details involved in the design and construction. But seeing them in the hands of famous people, definitely makes it worth it.

FS: Who is your favourite designer?
JR: I like so many designers that it would be impossible to name any one that is my favorite.

FS: Would you tell us a bit about your lifestyle and culture?
JR: Here in Louisiana we have a very southern culture which clashes with my design style. There is not much design influence I get from where I live, so I have always looked around the world to get inspiration. Currently life is busy with multiple large personal projects I am working on. The Fellowship for Animals shelter, a potential award winning cookbook, luxury pens and furniture are just a few of the current projects that I have going.

FS: Would you tell us more about your work culture and business philosophy?
JR: My friends would say I am tough but fair to work for. I do the majority of my design work solo, even though I have employees, but they work in technical areas. But I believe in treating your employees and clients with respect, because after all, it’s a two way street. Without a good working synergy with your employees and clients, you will never achieve the best when working together. So I believe you have to find the right people that care about what they do, but also have an independent drive so you can help foster their creativity, and not hinder it.

FS: What are your philanthropic contributions to society as a designer, artist and architect?
JR: For the past few years I have been designing the worlds most advanced animal shelter. This will set the bar for generations on how to design and build a sustainable animal shelter that uses technology to help solve the problems and costs of running a shelter.

FS: What positive experiences you had when you attend the A’ Design Award?
JR: I think some of the great things about the A’Design award is getting to put your work against the best. To see if you possess the skills you think you do. If you are fortunate and win, the exposure is definitely a plus in getting more people aware of your designs. Being design of the day is a great honor, and it’s a satisfying feeling knowing that other prominent and accomplished designers appreciate your skills.

FS: Thank you for providing us with this opportunity to interview you.

A' Design Award & Competition grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award & Competition cannot be held responsible for the answers given by participating designers.